Search results: Sage Journals

Retricted accessResearch articleFirst published November, 1995

A Segmentation Model for the Targeted Marketing of Consumer Durables

Barry L. Bayus, Raj Mehta

Journal of Marketing Research

Open accessResearch articleFirst published August, 2024

Buqing Ma, Guang Li, Guangwen Kong

Production and Operations Management

Available accessResearch articleFirst published 2023

Virtika Singhal

Journal of Creative Communications

Retricted accessResearch articleFirst published September, 2009

Jane Kolodinsky, Travis William Reynolds, Mark Cannella [...]

American Journal of Health Promotion

Retricted accessResearch articleFirst published May, 2002

Rizah Ahmad

International Journal of Market Research

Retricted accessResearch articleFirst published September, 2001

Hyungil Kwon, Galen Trail

Sport Marketing Quarterly

Open accessResearch articleFirst published July 28, 2026

Kuo Liu, Yu Yvette Zhang

International Journal of Market Research

Retricted accessResearch articleFirst published May, 2003

Rizal Ahmad

International Journal of Market Research

Retricted accessResearch articleFirst published 2026

Xiaohan Zhou, Xing Zhang, Wen Diao [...]

Journal of Interactive Marketing

Retricted accessResearch articleFirst published November, 2014

Kerstin Reimer, Oliver J. Rutz, Koen Pauwels

Journal of Interactive Marketing