Abstract

Get full access to this article
View all access options for this article.
References
1.
Efron
B.
Tibshirani
R.J.
An Introduction to the Bootstrap (Monographs on Statistics and Applied Probability, No. 57)
1993
Chapman and Hall
London
2.
Malthouse
E.C.
Assessing the Performance of Direct Marketing Scoring Models
Journal of Interactive Marketing
15
1
2001
49
