Select search scope: search across all journals or within the current journal
The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. We strive to publish leading-edge, high-quality and original research that presents results, methodologies, theories, concepts, models ...|View full journal description
Committee on Publication Ethics (COPE) member journal.
Articles most recently published online for this journal.
Restricted accessResearch articleFirst published August, 2026pp. 345-364Restricted accessResearch articleFirst published August, 2026pp. 311-326Restricted accessResearch articleFirst published August, 2026pp. 327-344Restricted accessResearch articleFirst published August, 2026pp. 275-290Authors enjoy rigorous peer review of your research,prompt publishing,a multidisciplinary audience,and high visibility for global exposure.
