Abstract
Get full access to this article
View all access options for this article.
References
1.
Deighton
J.
Glazer
R.
From the editors Journal of Interactive Marketing 12 1 1998 2 –4
2.
Shankar
V.
Malthouse
E.
Moving interactive marketing forward Journal of Interactive Marketing 20 1 2006 2 –4
3.
Winer
R.S.
Shankar
V.
A new vision for the journal Journal of Interactive Marketing 17 1 2003 2 –4