Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Setting the direct marketing research agenda for academia

Journal of Interactive Marketing

Impact Factor: 6.4 / 5-Year Impact Factor: 11.7

Journal Homepage Submission guidelines

Restricted access

Research article

First published online November, 1987

Setting the direct marketing research agenda for academia

and

Volume 1, Issue 4

https://doi.org/10.1002/dir.4000010404

Abstract

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Available access

Strategic use of Supplementary Protection Certificates (Part 2)

Available access

Legiticimacy and Authenticity of Ethnic Affiliations: The Case of Regionalism

Restricted access

Book Review: The Economics of Staging the Olympics: A Comparison of the Games 1972–2008

Restricted access

Some consumer product marketing dilemmas