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References
1.Advertising Age (19881, “Rising Above the Crowd,” 18 April, 5–13.
2.American Demographics (1988), “Computer Usage in the Secondary School System,” September, 38–41.
3.Billboard (1988), “VCR Penetration,” 9 July, 46.
4.Broadcasting (1988), “NBC Takes Final Week of 1987-88 Year,” (citing current A. C. Nielsen ratings), 26 September, 47.
5.— (1988), “Cable Penetration,” 12 December, 47–48.
6.Dealerscope (1988), “Personal and Home Computers,” March, 16.
7.Hill, Chris, quoted in Publish! magazine.
8.Ogilvy, David (1986), remarks at Paris Direct Marketing Week, January 31.
9.
Sculley
John
Odyssey
1987
Harper & Row
New York
10.Yankelovich, Shelly, and White (1987), “Direct Marketing in the Year 2000,” privately published.