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Winning Direct Response Advertising: How to Recognize IT,Evaluate IT,Inspire IT,Create It

Journal of Interactive Marketing

Impact Factor: 6.4 / 5-Year Impact Factor: 11.7

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First published online May, 1989

Winning Direct Response Advertising: How to Recognize IT,Evaluate IT,Inspire IT,Create It

Volume 3, Issue 2

https://doi.org/10.1002/dir.4000030209

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