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“Shoddy targeting” and the disparity between test and rollout response rates

Journal of Interactive Marketing

Impact Factor: 6.4 / 5-Year Impact Factor: 11.7

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First published online May, 1991

“Shoddy targeting” and the disparity between test and rollout response rates

Volume 5, Issue 2

https://doi.org/10.1002/dir.4000050207

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