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Making Niche Marketing Work. How to Grow Bigger by Acting Smaller

Journal of Interactive Marketing

Impact Factor: 6.4 / 5-Year Impact Factor: 11.7

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First published online May, 1992

Making Niche Marketing Work. How to Grow Bigger by Acting Smaller

Volume 6, Issue 2

https://doi.org/10.1002/dir.4000060210

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