In this paper, the health seeking behavior of parents in a rural area of Bangladesh who were unsuccessful in their attempt to save their child's life is dealt with. With use of univariate and multivariate techniques, the role of some selected socioeconomic, demographic, cultural, and spatial factors on the utilization of qualified doctors of modern medicine is examined. The analysis of data indicates that demographic, cultural, and spatial factors have stronger effects on the health search behavior of the parents than the socioeconomic conditions of the parents. The parents' preference for boys emerges as the strongest factors followed by distance to qualified doctors and parity. Implications of the findings are also discussed.
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