Financial Imperative or Conservation Concern? EU Farmers' Motivations for Participation in Voluntary Agri-Environmental Schemes

Based on a large transnational research project that involved questionnaires with 1000 farm households in nine EU countries and Switzerland, this paper investigates factors influencing farmers' participation in agri-environmental schemes (AESs). Analysis of motivations for AES participation highlights that complex patterns of AESs are in operation. Pronounced geographical differences in farmers' reactions towards schemes can be identified, with responses by farmers from northern member states often differing from those in Mediterranean countries, and with arable farmers often responding differently from grassland farmers. Yet, the study also highlights that much common ground exists and that conceptual frameworks for the understanding of farmers' participation in AESs developed in the United Kingdom can be successfully applied outside the British context. Common participation patterns include the importance of financial imperatives and ‘goodness of fit’, and the influence of similar sets of factors such as farm size, tenure, or farm type. The growing importance of conservation-oriented motivations for AES participation across Europe suggests the emergence of a ‘new hypothesis’ which highlights that the financial imperative for participation does not necessarily exclude an often equally important environmental concern. The paper concludes by indicating where current agri-environmental policy (AEP) may be failing adequately to address structural and socioeconomic characteristics of targeted farming populations, and by arguing that understanding participation decisionmaking is only the first step in an attempt to assess the ‘effectiveness’ of AEP. Further comparative research is needed to investigate in detail more complex indicators of scheme success, in particular what effects scheme participation has on farmers' incomes, farmers' environmental attitudes, and on the environmental quality of the countryside targeted by AESs.