This paper sets out to examine the integration of a region (Transcarpathia), undergoing a process of postsocialist transformation, in the global marketplace. In doing so, it deploys a microlevel approach in deciphering the findings of extensive fieldwork investigation. The argument advanced here is that the phenomenon reported does not fit well within the confines of the global commodity chain literature. The pursuit of patterns and regularities, as well as the overwhelming economic development focus of this approach tend to obscure differences, and restrict our understanding of globalisation and industrial dynamics, especially in the case of areas undergoing a process of postsocialist transformation.
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