The recognition of faces has been the focus of an extensive body of research, whereas the preliminary and prerequisite task of detecting a face has received limited attention from psychologists. Four experiments are reported that address the question how we detect a face. Experiment 1 reveals that we use information from the scene to aid detection. In experiment 2 we investigated which features of a face speed the detection of faces. Experiment 3 revealed inversion effects and an interaction between the effects of blurring and reduction of contrast. In experiment 4 the sizes of effects of reversal of orientation, luminance, and hue were compared. Luminance was found to have the greatest effect on reaction time to detect faces. The results are interpreted as suggesting that face detection proceeds by a pre-attentive stage that identifies possible face regions, which is followed by a focused-attention stage that employs a deformable template. Comparisons are drawn with automatic face-detection systems.
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