Basic PARTS of the Suborbital Reusable Launch Vehicle Research Market “Game”

Abstract

When evaluating the emerging market for suborbital reusable launch vehicle (sRLV) research, it is helpful to use a well-established, academically based framework to define the market. This article models the sRLV research market with a game theory-based structure created by Adam M. Brandenburger and Barry J. Nalebuff in their book Co-opetition. This framework could be helpful in determining strategic promotion of the long-term viability of the sRLV research market. This article defines the components of the sRLV research market using the market structure constructs described in Co-opetition.