The Dynamics of Party Preference Change in Britain,1991–1996

The paper examines individual-level data from the first six waves of the British Household Panel Survey, 1991–96. The analysis shows that changes in party support in this period were significantly affected by two sets of factors that have traditionally been regarded as important sources of changes in voters' political preferences: ideology and personal economic experiences. Ideological change is demonstrated to have much stronger direct effects on party preference than economic factors. However, both objective economic conditions and subjective economic perceptions are shown to have significant effects on ideological change itself, implying that economic factors also exert important indirect effects on voters' partisan preferences. These individual-level findings provide important corroboration for the results of aggregate-level studies, which have consistently found that economic factors – and in particular economic perceptions – play a major role in determining patterns of partisan support.