Ambassadors in the Community? Labour Party Members in Society

A political party's members are its ambassadors in the wider community. Based on a survey of Labour party members in Nuneaton, this article investigates the extent to which party members qua party members are visible amongst their friends and colleagues. It finds that there are few closet Labour party members. Most are known to friends and (slightly less commonly) colleagues. Party members also articulate a political message, discussing politics with friends and work colleagues. Around half of party members believe that they influence others as a result of their discussions; of those who are asked their opinions by friends, almost three-quarters believe that they influence others. Labour party members in Nuneaton are thus a visible and articulate manifestation of the party. The article ends by considering whether this is likely to be true in other constituencies, for other parties, and at other times