Sex-Based Price Discrimination

Is it sex discrimination when bars or taverns offer a "ladies-night" beverage discount to women only? The Supreme Court of California has ruled that such discounts constitute sex stereotyping prohibited by California's Unruh Civil Rights Act. The court found that a violation of the Act was in and of itself injurious, making it unnecessary to prove actual damages. Moreover, the court ruled that sex-based price discounts tend to perpetuate harmful sex stereotypes. The court made reference to scholarly commentary and the decisions of other states' courts in similarly finding such discounts to violate their respective civil-rights acts.