Innovation and International Business Communication: Can European Research Help to Increase the Validity and Reliability for Our Business and Teaching Practice?
Restricted accessResearch articleFirst published online April, 2000
Innovation and International Business Communication: Can European Research Help to Increase the Validity and Reliability for Our Business and Teaching Practice?
We can improve the validity and reliability of business communication research
by using both quantitative and qualitative methods and studying both real life
and simulations. Studies should build on both American research on strategy
and innovation and European research on psycholinguistics and perception.
Studies of culture need to consider not only national culture but also corporate
and professional culture; studies need to investigate new media. Quantitative
simulated repeated multiple-case research might increase reliability. Studying
real-life events increases ecological validity. Studying psychology, language, and
the right culture provides content validity. These principles are illustrated with
research about intercultural negotiations.
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