Commentary: Marketing and the Sharing Economy: Digital Economy and Emerging Market Challenges

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Chen

Yubo

(2018), “Take the Historic Opportunity to Develop the Digital Economy,” People’s Daily (June 4), http://paper.people.com.cn/rmrb/html/ 2018-06/04/nw.D110000renmrb_ 20180604_4-16.htm.

Eckhardt

Giana M.

Houston

Mark B.

Jiang

Baojun

Lamberton

Cait

Rindfleisch

Aric

Zervas

Georgios

(2019), “Marketing in the Sharing Economy,” Journal of Marketing, 83 (5), 5–27.

G20 Summit in China (2016), “Digital Economy Development and Cooperation Initiative,” Available at: http://www.g20chn.org/English/Documents/Current/201609/P020160908736971932404.pdf.

Marshall

Aarian

(2018), “The Ride-Hailing Business Is Now Way Bigger Than Uber and Lyft,” Wired (February 28) , https://www.wired.com/story/ride-hailing-business-uber-lyft-sony-bosch/.

Ren

Rebbeca

Chen

(2019), “Volvo’s Owner Geely Is Running a Ride Hailing Service in China,” Pingwest (May 29), https://en.pingwest.com/a/1996.