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The Journal of Marketing ( JM ) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketin...|View full journal description
Committee on Publication Ethics (COPE) member journal.
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Restricted accessResearch articleFirst published July, 2026pp. 52-73
Open accessResearch articleFirst published July, 2026pp. 145-164Open accessResearch articleFirst published July, 2026pp. 27-51Restricted accessResearch articleFirst published July, 2026pp. 1-26Authors enjoy rigorous peer review of your research,prompt publishing,a multidisciplinary audience,and high visibility for global exposure.
