Abstract

Thank you to the following ad hoc reviewers who reviewed submissions for Journal of Marketing over the last year. The editorial team greatly appreciates their expert and constructive reviews.
Annika Abell, University of Tennessee
Raj Agnihotri, Iowa State University
Aaron Ahuvia, University of Michigan-Dearborn
Sascha Alavi, Ruhr University Bochum
Paulo Albuquerque, INSEAD
Thomas Allard, Singapore Management University
B.J. Allen, Brigham Young University
Claudio Alvarez, Baylor University
On Amir, University of California, San Diego
Divya Anand, University of Kentucky
Eduardo Andrade, Imperial College London
Quentin Andre, University of Colorado Boulder
Lalin Anik, Vrije Universiteit Amsterdam
Gil Appel, George Washington University
Ashwin Aravindakshan, University of California, Davis
Eric Arnould, Aalto University
Sandeep Arora, University of Manitoba
Jaakko Aspara, Hanken School of Economics
Vivek Astvansh, McGill University
Yashar Atefi, University of Denver
Cem Bahadir, University of North Carolina at Greensboro
Bitty Balducci, Washington State University
Michelle Barnhart, Oregon State University
Christopher Bechler, University of Notre Dame
Maren Becker, ESCP Business School—Berlin
Neil Bendle, University of Georgia
Marco Bertini, ESADE Business School
Yashoda Bhagwat, Texas Christian University
Neeraj Bharadwaj, University of Tennessee
Abhi Bhattacharya, University of Alabama
T. Bradford Bitterly, Hong Kong University of Science and Technology
Sean Blair, Georgetown University
Alexander Bleier, Frankfurt School of Finance and Management
Tim Boettger, IESEG School of Management—Paris
Raghu Bommaraju, Indian School of Business—Mohali
Sterling Bone, Utah State University
Andrea Bonezzi, New York University
Torsten Bornemann, Goethe University Frankfurt
Leif Brandes, University of Lucerne
Adam Brasel, Boston College
Els Breugelmans, KU Leuven
Donnel Briley, University of Sydney
Aaron Brough, Utah State University
Tom Brown, Oklahoma State University
Randy Bucklin, University of California, Los Angeles
Romain Cadario, Erasmus University Rotterdam
Bobby Calder, Northwestern University
Nuno Camacho, Erasmus University Rotterdam
Colin Campbell, University of San Diego
Meg Campbell, University of California, Riverside
Christopher Cannon, University of Hawaiʻi at Mānoa
Marina Carnevale, Fordham University
Noah Castelo, University of Alberta
Rodrigo Castilho, SKEMA Business School
Lisa Cavanaugh, University of British Columbia
Julien Cayla, Nanyang Technological University
Gizem Ceylan, Yale University
Cindy Chan, University of Toronto
Kevin Chase, Washington State University
Anne-Sophie Chaxel, HEC Paris
Hai Che, Indiana University Bloomington
Yixing Chen, University of Notre Dame
Zoey Chen, University of Miami
Kevin Chung, University of Wisconsin-Madison
Luca Cian, University of Virginia
Melissa Cinelli, University of Mississippi
Bruce Clark, Northeastern University
Charles Colby, Rockbridge Associates Inc.
Catherine Cole, University of Iowa
Gokcen Coskuner-Balli, Chapman University
John Costello, University of Notre Dame
Andrew Crecelius, Iowa State University
David Crockett, University of Illinois Chicago
Cynthia Cryder, Washington University in St. Louis
Anna Cui, University of Illinois Chicago
Marcus Cunha, University of Georgia
Keisha Cutright, Duke University
Tracey Danaher, Monash University
Matteo De Angelis, Luiss Guido Carli
Arne De Keyser, EDHEC Business School
Wendy De La Rosa, University of Pennsylvania
Bart De Langhe, KU Leuven
Benet Deberry-Spence, University of Illinois Chicago
John Deighton, Harvard University
Hélène Deval, Dalhousie University
Utpal Dholakia, Rice University
Berkeley Dietvorst, University of Chicago
Delphine Dion, ESSEC Business School
Pierre-Yann Dolbec, Concordia University
Sara Dommer, Penn State University
Beibei Dong, Lehigh University
Maggie Dong, University of New South Wales
Grant Donnelly, Ohio State University
Bruce Dore, McGill University
Rex Du, University of Texas at Austin
Rod Duclos, Western University
Anthony Dukes, University of Southern California
Margaret Echelbarger, Stony Brook University
Dean Eckles, Massachusetts Institute of Technology
Alexander Edeling, KU Leuven
Martin Eisend, European University Viadrina
Burcak Ertimur, SKEMA Business School
Carol Esmark Jones, University of Alabama
Tatiana Fajardo, Florida State University
Adam Farmer, University of Alabama
Matt Farmer, Utah Valley University
Hui Feng, Iowa State University
Daniel Fernandes, Universidade Catolica Portuguesa
Martin Paul Fritze, Zeppelin University
Maximilian Gaerth, University of Pennsylvania
David Gal, University of Illinois Chicago
Chelsea Galoni, University of Iowa
Haibing Gao, Renmin University of China
Emily Garbinsky, Cornell University
Dinesh Gauri, University of Arkansas
Gary Gebhardt, HEC Montréal
Karen Gedenk, University of Hamburg
Sarah Gelper, Eindhoven University of Technology
Rachel Gershon, University of California, San Diego
Maggie Geuens, Ghent University
Anastasiya Ghosh, University of Arizona
Verdiana Giannetti, Leeds University
Katrijn Gielens, University of North Carolina
Julian Givi, West Virginia University
Joe Gladstone, University of Colorado Boulder
D. Matthew Godfrey, University of Massachusetts Amherst
Shreyans Goenka, Virginia Tech University
Ali Goli, University of Washington
Dafna Goor, London Business School
Arun Gopalakrishnan, Rice University
Armin Granulo, Technical University of Munich
Yany Grégoire, Washington State University
Lauren Grewal, Dartmouth College
Rajdeep Grewal, University of North Carolina
Bianca Grohmann, Concordia University
Flora Gu, Hong Kong Polytechnic University
Abhijit Guha, University of South Carolina
Kelley Gullo Wight, Indiana University Bloomington
Tong Guo, Duke University
Jonne Guyt, University of Amsterdam
Johannes Habel, University of Houston
Rhonda Hadi, University of Oxford
Linda Hagen, University of Illinois Chicago
Serena Hagerty, University of Virginia
Sung Ham, Michigan State University
Rebecca Hamilton, Georgetown University
Maik Hammerschmidt, Georg-August-Universität Göttingen
Gong Han, Shanghai University of Finance and Economics
Kyuhong Han, Korea University
Jay Handelman, Queen's University
Karsten Hansen, University of California, San Diego
David Hardesty, University of Kentucky
David Hardisty, University of British Columbia
Johannes Hattula, Copenhagen Business School
Gerald Häubl, University of Alberta
Conor Henderson, University of Oregon
Dennis Herhausen, Vrije Universiteit Amsterdam
Hal Hershfield, University of California, Los Angeles
Rachel Herz
Christian Hildebrand, University of St.Gallen
Ronald Hill, American University
Jillian Hmurovic, Drexel University
Brady Hodges, University of Missouri
Steve Hoeffler, Vanderbilt University
JoAndrea Hoegg, University of British Columbia
Reto Hofstetter, University of Lucerne
Brett Hollenbeck, University of California, Los Angeles
Mark Houston, Texas Christian University
Aimee Huff, Oregon State University
Douglas Hughes, University of South Florida
Young Huh, Korea Advanced Institute of Science and Technology
Sam Hui, University of Houston
Caglar Irmak, University of Miami
Julie Irwin, University of Oregon
Mathew Isaac, Seattle University
Kinshuk Jerath, Columbia University
He (Michael) Jia, University of Hong Kong
Lan Jiang, Menlo College
Yuwei Jiang, Hong Kong Polytechnic University
Niket Jindal, University of Missouri
Pranav Jindal, Indian School of Business—Mohali
George John, University of Minnesota
Garrett Johnson, Boston University
Kissan Joseph, University of Kansas
Brett Josephson, George Mason University
Jihye Jung, University of Texas at San Antonio
Minah Jung, New York University
Bernadette Kamleitner, Vienna University of Economics and Business
Charles Kang, University of Wisconsin-Milwaukee
Saim Kashmiri, University of Mississippi
Vishal Kashyap, University of Graz
Kevin Keller, Dartmouth College
Kristopher Keller, University of North Carolina at Chapel Hill
Mansur Khamitov, Indiana University Bloomington
Christine Kim, University of Virginia
Chul Kim, Baruch College
Minkyung Kim, Carnegie Mellon University
Nicole Kim, Hong Kong Polytechnic University
TI Tongil Kim, University of Texas at Dallas
Yewon Kim, Stanford University
Colleen Kirk, New York Institute of Technology
Anne Klesse, Erasmus University Rotterdam
Ceren Kolsarici, Queen's University
Daniel Korschun, Drexel University
Aleksandra Kovacheva, University at Albany, SUNY
Thomas Kramer, University of California, Riverside
Ann Kronrod, University of Massachusetts Lowell
Christina Kuehnl, University of Reutlingen
Amit Kumar, University of Texas at Austin
Ann-Kristin Kupfer, Karlsruhe Institute of Technology
Daniella Kupor, Boston University
Didem Kurt, Boston University
Ellie Kyung, Babson College
Arun Lakshmanan, University at Buffalo, SUNY
Ashok Lalwani, Indiana University Bloomington
Anja Lambrecht, London Business School
Vardit Landsman, University of Navarra
Andreas Lanz, HEC Paris
Kathryn LaTour, Cornell University
Dominique Lauga, Cambridge University
Loraine Lau-Gesk, University of California, Irvine
Justin Lawrence, Oklahoma State University Stillwater
Hyeong-Tak Lee, University of Iowa
Jeff Lee, American University
Saerom Lee, University of Texas at San Antonio
Stephanie Lee, University of Washington
Jing Lei, University of Melbourne
Eugina Leung, Tulane University
Fine Leung, Hong Kong Polytechnic University
Eric Levy, Queen Mary University of London
Hongshuang (Alice) Li, Ohio State University
Yiyi Li, University of Texas at Arlington
Jura Liaukonyte, Cornell University
Mingfeng Lin, Georgia Tech
Claire Linares, University of Navarra
Monika Lisjak, Arizona State University
Jessie Liu, Johns Hopkins University
Jia Liu, Hong Kong University of Science and Technology
Liu Liu University of Colorado Boulder
Xiao Liu, New York University
Yan Liu, Texas A&M University
Chiara Longoni, Boston University
Michael Lowe, Georgia Institute of Technology
Andrea Luangrath, University of Iowa
Nick Lurie, University of Connecticut
John Lynch, University of Colorado Boulder
Rhiannon MacDonnell, University of Lethbridge
Jane Machin, Radford University
Andre Maciel, University of Nebraska-Lincoln
Pauline Maclaran, Royal Holloway University of London
Shilpa Madan, Virginia Tech
Sam Maglio, University of Toronto
Ashwin Malshe, University of Texas at San Antonio
Stephanie Mangus, Michigan State University
Sudha Mani, Monash University
Murali Mantrala, University of Kansas
Erick Mas, Indiana University Bloomington
Pragya Mathur, Baruch College
Matthew McGranaghan, University of Delaware
Ravi Mehta, University of Illinois at Urbana-Champaign
Fred Miao, University of Texas at Arlington
Kate Min, Wheaton College
Saurabh Mishra, George Mason University
Chiraag Mittal, University of Virginia
Wendy Moe, University of Maryland
Nicole Montgomery, University of Virginia
Erik Mooi, University of Melbourne
Alice Moon, Georgetown University
Christine Moorman, Duke University
Page Moreau, University of Wisconsin-Madison
Carter Morgan, University of South Florida
Forrest Morgeson III, Michigan State University
James Mourey, DePaul University
Anirban Mukhopadhyay, Hong Kong University of Science and Technology
Irene Nahm, University of Minnesota Twin Cities
Unnati Narang, University of Illinois at Urbana-Champaign
Om Narasimhan, London School of Economics and Political Science
Vishal Narayan, University of Connecticut
Sriram Narayanan, Michigan State University
Pravin Nath, Clemson University
Gideon Nave, University of Pennsylvania
Gergana Nenkov, Boston College
Dionne Nickerson, Indiana University Bloomington
Xiaodong Nie, University of Washington Bothell
Hristina Nikolova, Boston College
Davide Orazi, Monash University
Matthew Osborne, University of Toronto
Sotires Pagiavlas, Pennsylvania State University
Mike Palazzolo, University of California, Davis
Mario Pandelaere, Virginia Polytechnic Institute and State University
Chang Hee Park, Binghamton University
Hee Mok Park, University of Manitoba
Sungho Park, Seoul National University
Jee Won Paulich, University of South Florida
Eugene Pavlov, University of Miami
Renana Peres, Hebrew University of Jerusalem
Michel Pham, Columbia University
Rik Pieters, Tilburg University
Ruth Pogacar, University of Cincinnati
Jaideep Prabhu, University of Cambridge
Kimberley Preiksaitis, Siena College
Linda Price, University of Wyoming
Marina Puzakova, Lehigh University
Yi Qian, University of British Columbia
Hoori Rafieian, Fordham University
Omid Rafieian, Cornell Tech
Ryan Rahinel, University of Cincinnati
Sascha Raithel, Freie Universität Berlin
Koushyar Rajavi, Georgia Institute of Technology
Divya Ramachandran, University of Manitoba
Nandini Ramani, Texas A&M University
Tracy Rank-Christman, University of Wisconsin-Milwaukee
Anita Rao, University of Chicago
Raghunath Rao, University of Texas at Austin
Sourav Ray, University of Guelph
Srinivas Reddy, Singapore Management University
David Reibstein, University of Pennsylvania
Werner Reinartz, University of Cologne
Elena Reutskaja, University of Navarra
Thomas Reutterer, Vienna University of Economics and Business
Scott Rick, University of Michigan
Jacqueline Rifkin, Cornell University
Laura Rifkin, Brooklyn College
Daniel Ringel, University of North Carolina at Chapel Hill
Rishika Rishika, North Carolina State University
John Robinson, Texas A&M University
Thomas Robinson, City, University of London
Nicole Robitaille, Queen's University
Anne Roggeveen, Babson College
Federico Rossi, Purdue University
Caroline Roux, Concordia University
Bowen Ruan, University of Iowa
Melanie Rudd, University of Houston
Cristel Russell, Pepperdine University
Gary Russell, University of Iowa
Jun Hyun (Joseph) Ryoo, Arizona State University
Navdeep Sahni, Stanford University
Amit Saini, University of Nebraska-Lincoln
Adriana Samper, Arizona State University
Daiane Scaraboto, University of Melbourne
Angeline Scheinbaum, Clemson University
Tobias Schlager, University of Lausanne
Verena Schoenmueller, Bocconi University
Janet Schwartz, Duke University
Shane Schweitzer, National University of Singapore
Irene Scopelliti, City, University of London
Steven Seggie, ESSEC Business School
Stephan Seiler, University of California, Los Angeles
Ananya Sen, Carnegie Mellon University
Franklin Shaddy, University of California, Los Angeles
Avni Shah, University of Toronto Scarborough
Muzeeb Shaik, Indiana University Bloomington
Marissa Sharif, University of Pennsylvania
Edlira Shehu, University of Groningen
Mengze Shi, University of Toronto
Qiaoni Shi, Bocconi University
Savannah Shi, Santa Clara University
Jiwoong Shin, Yale University
L.J. Shrum, HEC Paris
Steven Shugan, University of Florida
Anton Siebert, Lancaster University
Ike Silver, Northwestern University
Jackie Silverman, University of Delaware
Andrey Simonov, Columbia University
Sunil Singh, University of Nebraska-Lincoln
Robert Smith, Tilburg University
Rosanna Smith, University of Illinois at Urbana-Champaign
Garrett Sonnier, University of Texas at Austin
Alina Sorescu, Texas A&M University
Charles Spence, University of Oxford
Stephen Spiller, University of California, Los Angeles
Joydeep Srivastava, Temple University
Antonios Stamatogiannakis, IE University
Laurel Steinfield, Bentley University
Lena Steinhoff, Paderborn University
Harish Sujan, Harish Sujan
Sarang Sunder, Indiana University Bloomington
Abby Sussman, University of Chicago
Scott Swain, Northeastern University
Steven Sweldens, Erasmus University Rotterdam
Courtney Szocs, Pennsylvania State University
Yong Chin Tan, City University of Hong Kong
Manoj Thomas, Cornell University
Felipe Thomaz, University of Oxford
Matthew Thomson, University of Massachusetts Amherst
Longxiu Tian, The University of North Carolina at Chapel Hill
Vilma Todri, Emory University
Gabriela Tonietto, Rutgers University
Maferima Touré-Tillery, Northwestern University
Remi Trudel, Boston University
Kapil Tuli, Singapore Management University
Stephanie Tully, University of Southern California
Esther Uduehi, University of Washington
Joel Urbany, University of Notre Dame
Oleg Urminsky, University of Chicago
Gautham Vadakkepatt, George Mason University
Demetrios Vakratsas, McGill University
Beth Vallen, Villanova University
Francesca Valsesia, University of Southern California
Alex Van Zant, Rutgers University
Prasad Vana, Dartmouth College
Noah VanBergen, University of Cincinnati
Sriram Venkataraman, University of North Carolina at Chapel Hill
Ela Veresiu, York University
Peeter Verlegh, Vrije Universiteit Amsterdam
Francisco Javier Villarroel Ordenes, Luiss Guido Carli
Madhu Viswanathan, Loyola Marymount University
Sudhir Voleti, Indian School of Business
Arnd Vomberg, University of Mannheim
Jesse Walker, Ohio State University
Echo Wan, University of Hong Kong
Kitty Wang, University of Houston
Morgan Ward, Emory University
Luc Wathieu, Georgetown University
Welf Weiger, University of Goettingen
Weijo, Aalto University
Evan Weingarten, Arizona State University
Liad Weiss, University of Wisconsin-Madison
Klaus Wertenbroch, INSEAD
Jaap Wieringa, University of Groningen
Verena Wieser, University of Innsbruck
Mike Wiles, Arizona State University
Elanor Williams, Washington University in St. Louis
Lawrence Williams, University of Colorado Boulder
Patti Williams, University of Pennsylvania
Thomas Wollmann, University of Chicago
Kaitlin Woolley, Cornell University
David Wooten, University of Michigan
Yingkang Xie, Washington University in St. Louis
Guiyang Xiong, Syracuse University
Alison Xu, University of Minnesota
Linli Xu, University of Minnesota
Minzhe Xu, Iowa State University
Gizem Yalcin Williams, University of Texas at Austin
Amanda Yamim, Grenoble Ecole de Management
Adelle Yang, National University of Singapore
Haiyang Yang, Johns Hopkins University
Nathan Yang, Cornell University
Yang Yang, University of Florida
Dai Yao, National University of Singapore
Song Yao, Washington University in St. Louis
Pinar Yildirim, University of Pennsylvania
Eric Yorkston, Texas Christian University
Ya You, California State University, East Bay
Daniel Zane, Lehigh University
Lingling Zhang, China Europe International Business School
Yinlong Zhang, University of Texas at San Antonio
Xu Zheng, City University of Hong Kong
Bu Zhou, University of Maryland
Chen Zhou, University of South Carolina
Rongrong Zhou, Hong Kong University of Science and Technology
Fengxia Zhu, Cleveland State University
Meng Zhu, Virginia Tech
Ting Zhu, Purdue University
Peter Zubcsek, Tel Aviv University
Yonat Zwebner, Reichman University
