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Essentials of Successful Marketing: A Case History in Manufacturer-Distributor Collaboration *

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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First published online October, 1948

Essentials of Successful Marketing: A Case History in Manufacturer-Distributor Collaboration *

Volume 13, Issue 2

https://doi.org/10.1177/002224294801300207

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