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A Treatment of Distributed Lags in the Theory of Advertising Expenditure

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Research article

First published online July, 1955

A Treatment of Distributed Lags in the Theory of Advertising Expenditure

Volume 20, Issue 1

https://doi.org/10.1177/002224295502000105

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