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Book Review: Two for the Company,Two for its Customers … the Marketing Process

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online July, 1965

Book Review: Two for the Company,Two for its Customers … the Marketing Process

Volume 29, Issue 3

https://doi.org/10.1177/002224296502900329

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