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Book Review: Myth Management and Selective Perception … Tequilap: Ten Quantitative Illusions of Administrative Practice

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online April, 1969

Book Review: Myth Management and Selective Perception … Tequilap: Ten Quantitative Illusions of Administrative Practice

Volume 33, Issue 2

https://doi.org/10.1177/002224296903300227

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