A New Method for Studying Family Decision-Making

Harry L. Davis , “Decision Making within the Household,” Journal of Consumer Research, Vol. 2 (March 1976), pp. 241–260.

For example, Davis Harry L. , “Dimensions of Marital Roles in Consumer Decision Making,” Journal of Marketing Research, Vol. 7 (May 1970), pp. 168–177; Donald J. Hempel, “A Cross-Cultural Analysis of Husband-Wife Roles in House Purchase Decisions,” Proceedings, Association for Consumer Research, 1972, M. Venkatesan, ed., pp. 816–829; Harry L. Davis and Benny P. Rigaux, “Perception of Marital Roles in Decision Processes,” Journal of Consumer Research, Vol. 1(June 1974), pp. 51–62.

Davis, same as reference 1; Thal Nancy L. , “Joint Purchase Decision Making Between Husbands and Wives: The Evaluative Stage in Decision Making,” Unpublished Doctoral Dissertation, University of Illinois, 1977.

Kenkel William F. , “Observational Studies of Husband-Wife Interaction in Family Decision Making,” in Sussman M. , ed., Sourcebook in Marriage and the Family, 2nd edition, (Boston: Houghton Mifflin, 1963), pp. 144–156; John Gottman, Howard Markman, and Cliff Notarius, “The Topography of Marital Conflict: A Sequential Analysis of Verbal and Non-verbal Behavior,” Journal of Marriage and the Family, Vol. 39(August 1977), pp. 461–477.

Gottman John , “Communication Skill Training With Distressed Marriages,” Public Health Service Proposal submitted to the National Institute of Mental Health, (Urbana: University of Illinois, 1976).

Gottman , same as reference above.

Bales R. F. , Interaction Process Analysis (Cambridge, MA: Addison-Wesley, 1950).

Davis Harry L. , “Measurement of Husband-Wife Influence in Consumer Purchase Decisions,” Journal of Marketing Research, Vol. VIII (August 1971), pp. 305–12.