Book Review: Reverse Marketing: The New Buyer-Supplier Relationship

Ammers Dean S. (1974), “Is Your Purchasing Department a Good Buy?” Harvard Business Review, 52 (March-April), 36–42+.

Arndt Johan (1979), “Toward a Concept of Domesticated Markets,” Journal of Marketing, 43 (Fall), 69–75.

Dwyer F. Robert , Schurr Paul H. , and Oh Sejo (1987), “Developing Buyer-Seller Relationships,” Journal of Marketing, 51 (April), 11–27.

Kraljic Peter (1983), “Purchasing Must Become Supply Management,” Harvard Business Review, 61 (September-October), 109–17.

Monczka Robert M. , Carter Phillip L. , and Hoagland John H. (1979), Purchasing Performance: Measurement and Control, Division of Research, Graduate School of Business Administration, Michigan State University.

Stern Louis W. , and El-Ansary Adel (1986), Marketing Channels. Englewood Cliffs, NJ: Prentice-Hall, Inc.