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Book Review: Developing a Winning J.I.T. Marketing Strategy

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online October, 1991

Book Review: Developing a Winning J.I.T. Marketing Strategy

Volume 55, Issue 4

https://doi.org/10.1177/002224299105500412

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