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Book Review: Experiments on the Value of Information in Simulated Marketing Environments

Journal of Marketing Research

Impact Factor: 6.3 / 5-Year Impact Factor: 8.5

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Book review

First published online November, 1969

Book Review: Experiments on the Value of Information in Simulated Marketing Environments

Volume 6, Issue 4

https://doi.org/10.1177/002224376900600428

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