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Mission The Journal of Marketing Research ( JMR ) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing. Editorial Objectives JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating ...|View full journal description
Committee on Publication Ethics (COPE) member journal.
Articles most recently published online for this journal.
Restricted accessResearch articleFirst published August, 2026pp. 664-685
Open accessResearch articleFirst published August, 2026pp. 686-705Open accessResearch articleFirst published August, 2026pp. 607-625Restricted accessResearch articleFirst published August, 2026pp. 727-748
Authors enjoy rigorous peer review of your research,prompt publishing,a multidisciplinary audience,and high visibility for global exposure.
