Linear Attitude Models: A Study of Predictive Ability

Bass Frank M. , Pessemier Edgar A. , and Lehmann Donald R. “An Experimental Study of Relationships Between Attitudes, Brand Preference and Choice,” Report No. 307, Krannert Graduate School of Industrial Administration, Purdue University, 1971.

Bass Frank M. , Pessemier Edgar A. , Teach Richard , and Talarzyk W. Wayne . “Preference Measurement in Consumer Market Research,” Proceedings. Business and Economic Statistics Sections, American Statistical Association, 1969, 88–95.

Bass Frank M. and Talarzyk W. Wayne . “A Study of Attitude Theory and Brand Preference,” Proceedings. Fall Conference, American Marketing Association, 1969, 271–9.

Boyd Harper W. Jr. , and Westfall Ralph . Marketing Research: Text and Cases, revised edition. Homewood, Ill.: Richard D. Irwin, 1964.

Bruner J. S. , Goodnow J. J. , and Austin G. A. A Study of Thinking. New York: John Wiley & Sons, 1956.

Eckenrode Robert T. “Weighting Multiple Criteria,” Management Science, 12 (November 1965), 180–92.

Edwards Ward and Tversky Amos , eds. Decision Making: Selected Readings. Middlesex, Eng.: Penguin Books, 1967.

Fishbein Martin . “A Behavioral Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object,” in Fishbein Martin , ed., Readings in Attitude Theory and Measurement. New York: John Wiley & Sons, 1967, 389–400.

Fishbein Martin . “A Consideration of Beliefs and Their Role in Attitude Measurement,” in Fishbein Martin , ed., Readings in Attitude Theory and Measurement. New York: John Wiley & Sons, 1967, 257–66.

Frank Ronald E. “Market Segmentation Research: Findings and Implications,” in Bass Frank M. , King Charles W. , and Pessemier Edgar A. , eds., Applications of the Sciences in Marketing Management. New York: John Wiley & Sons, 1968, 39–68.

Green Paul E. , Carmone Frank J. , and Wind Yoram . “Subjective Evaluation Models and Conjoint Measurement,” unpublished paper, University of Pennsylvania, 1971.

Hoepfl Robert T. and Huber George P. “A Study of Self-Explicated Utility Models,” Behavioral Science, 15 (September 1970), 408–14.

Lehmann Donald R. “Television Show Preference: Application of a Choice Model,” Journal of Marketing Research, 7 (February 1971), 47–55.

Miller J. G. “Sensory Overloading,” in Flaherty B. E. , ed., Psychophysiological Aspects of Space Flight. New York: Columbia University Press, 1961, 215–24.

Mindak William A. “Fitting the Semantic Differential to the Marketing Problem,” Journal of Marketing, 25 (April 1961), 28–33.

Pessemier Edgar A. , Burger Philip , Teach Richard , and Tigert Douglas . “Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases,” Management Science, 17 (February 1971), 371 85.

Sheth Jagdish N. and Talarzyk W. Wayne . “Perceived Instrumentality and Value Importance as Determinants of Attitudes,” Journal of Marketing Research, 9 (February 1972), 6–9.