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Book Review: A complete exposition of the NBD Model by an authoritative scholar and practitioner

Journal of Marketing Research

Impact Factor: 6.3 / 5-Year Impact Factor: 8.5

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Book review

First published online November, 1973

Book Review: A complete exposition of the NBD Model by an authoritative scholar and practitioner

and

Volume 10, Issue 4

https://doi.org/10.1177/002224377301000415

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References

Greene

Jerome D.

, and Stevens Stock

“A Rate-Frequency Model of Behavior,”

Journal of Advertising Research, 2(August 1971), 9–19.

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