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Effect of Underreporting by Consumer Panels on Level of Trial and Repeat Purchasing of New Products

Journal of Marketing Research

Impact Factor: 6.3 / 5-Year Impact Factor: 8.5

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Research article

First published online February, 1976

Effect of Underreporting by Consumer Panels on Level of Trial and Repeat Purchasing of New Products

and

Volume 13, Issue 1

https://doi.org/10.1177/002224377601300112

Abstract

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References

Gray

J. R.

Probability. Edinburgh: Oliver and Boyd, 1967.

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