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Book Review: Models of Buyer Behavior: Conceptual,Quantitative,and Empirical

Journal of Marketing Research

Impact Factor: 6.3 / 5-Year Impact Factor: 8.5

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Book review

First published online February, 1976

Book Review: Models of Buyer Behavior: Conceptual,Quantitative,and Empirical

Volume 13, Issue 1

https://doi.org/10.1177/002224377601300119

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