Book Review: The General Linear Model: Data Analysis in the Social and Behavioral Sciences

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Melnick

E. L.

, and Shoaf

F. R.

“Multiple Regression Equals Analysis of Variance,”

Journal of Advertising Research, 17(June 1977), 27–31.

Nie

N. H.

, Hull

C. H.

, Jenkins

J. G.

, Steinbrenner

, and Bent

D. H.

Statistical Package for the Social Sciences, 2nd ed. New York: McGraw-Hill Book Company, 1975.

Perreault

W. D.

, and Darden

W. R.

“Unequal Cell Size in Marketing Experiments: Use of General Linear Hypothesis,”

Journal of Marketing Research, 12(August 1975), 333–42.

Ward

J. H.

, and Jennings

Introduction to Linear Models. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1973.