Marketing Academicians' Perceptions of Ethical Research and Publishing Behavior

Many universities have increased the emphasis onfaculty research and publication productivity as a means of enhanc ing their reputation. Such emphasis contributes to the in creased competition for available journal space, heightened pressures on the efficiency of the editorial system, and in creases the temptation to lower ethical research and publi cation standards. A survey of 328 marketing academicians about their perceptions of ethical and unethical research and publication practices for academicians, editors, and review board members revealed wide variation among respondents' perceptions of what constitutes ethical academic conduct. In particular, the respondent's level of publication experience was found to be significantly related to his/her assessment of the ethicality of research practices. The authors suggest that a recognized code of ethics for the marketing academic community would be valuable in maintaining professional standards, increase justice in the academic reward system, and further the growth of knowledge in our discipline.