The article provides insights on how the design of discussion activities can be used to facilitate alternative learning objectives in the marketing curriculum. A review of the literature provides insight for making choices with regards to two aspects of discussion design: (a) the choice between face-to-face and online (i.e., threaded bulletin boards) delivery modes and (b) the choice between structured and unstructured discussion. Exploratory research is explicated that lends support to recommendations made relevant to matching desired learning outcomes and discussion activity design.
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