Abstract

This is a case of sustainable development where the three pillars of sustainability—economic, environmental and social—have been well knitted to build up a model village. A model village should have all facilities including economic and social infrastructure like roads, schools, hospitals or health centres, banking facilities and eco-parks. This case is a good example of a cohesive model of sustainability. The main question that the case tries to develop is why this model of Zinda Park is such a successful model. The answer to this question lies in addressing the three pillars of sustainable development. The case has opened up challenges in terms of three pillars of sustainability and how to overcome them.
Overcoming Environmental Sustainability Challenges
The main concern of sustainable development therefore stems out of environmental issues challenging the first and prime pillar of sustainability: environmental sustainability. In this case, one of the concerns of environmental sustainability was rapid urbanization in suburbs and places near Dhaka, capital city of Bangladesh. In fact, urbanization is coupled with destruction and depletion of environmental resources disturbing the ecological balance that leads to disturbance in social sustainability. Thus creating eco-parks is a good solution to prevent any such ecological disturbance in the society. However, the fact remains that the initiatives of urbanization by the government authority RAJUK would limit the initiative towards environmental sustainability. Purbanchal New town project is such a glaring example of urbanization in this context. The only way to bring about environmental sustainability is through green urbanization by creating such eco-parks in every township.
Overcoming Social Sustainability Challenges
In social sustainability four dimensions are important: equity, awareness of sustainability, participation and cohesion (Murphy, 2012). The globe had undergone rapid pace of industrialization in the last century which had caused global environmental problems. This leads to the question of economic and social sustainability of nations. Poverty, food crisis, unemployment problems and economic development of future generation are some examples. Basic amenities for the population like basic goods for life sustenance, access to good health and education are some of the important features of social perspective of sustainable development. Thus, the four pillars, which Murphy (2012) identified, are important for social sustainability. This case analysis is conducted based on the above- mentioned pillars.
Overcoming Economic Sustainability Challenges
The example of Zinda Park also demonstrated how livelihood enhancement could also be brought about through environmental and social sustainability. The income generation from the eco-park for community people as well as for social welfare purposes reinforces economic sustainability. Community people and founders who have devoted their land and life to the noble cause of sustainability also need income for life sustenance. Also maintenance of eco-park accounts for a considerable sum of money. Therefore, viability of eco-park project also depends on revenue generation sources of eco-park. Eco-park has been developed for tourism and the proceeds from the revenue generation is meant for livelihood purposes and social welfare purposes. Not only that villagers also earn livelihood through backward and forward linkages of this eco-friendly tourist spot. For example, the tea-stall and parking spaces are rented out to villagers. The villagers earn money from the net revenue of tea-stalls and parking spaces.
The major challenge of economic sustainability of eco-park is the future economic viability of the project. The founders and community people who donated land and money have to be supported throughout their lives. Five thousand villagers of Zinda Park and also community people of surrounding villages who supported these projects through microfinance loans or through donations or through simply raising voices should see the fruits of their efforts. Some more revenue generation activities could be introduced to ensure more revenue and livelihood generation activities. For example, some boating options in the artificial lakes can be one more source of revenue. The library membership extension to people outside community based on charges could also enhance quality and maintenance of library. Creating a website of Zinda Park to attract international visitors may also generate more revenue to sustain the project and people involved with the project.
Overcoming Future Sustainability Challenges through Such Model Villages
The serenity and beauty of a village encompasses a perfect blend of natural and human development. Future sustainability could be ensured through building up natural capital instead of physical capital that would sustain future generations. This model talks about replacing urbanization with a model of rural development with urban amenities almost like one of the planning models of India known as PURA model (Providing Urban Amenities to Rural Areas). This should also ensure that there are urban amenities like power infrastructure and rural telecom and IT infrastructure. In this case, nothing had been highlighted as such; however, sustainable development requires IT infrastructure and renewable energy resources. Without destroying bio- diversity sustainable development can also be ensured by providing these facilities replacing brick and mortar urbanization. A replication of such eco-parks in each village can lead to overall sustainability of a nation.
