This research examined whether diversity management provides a perception of enhanced employee qualifications and competence. In the first experiment, a sample of 179 undergraduate business students at two universities answered questions after viewing a recruitment bulletin, a job description, and an application. There was a significant difference in perceptions between female and male job types (lab technician and electrician) and in perceptions of qualified candidates according to job type. Women hired under diversity management were viewed as more qualified than were affirmative action hires when applying for a perceived male job type. A total of 220 undergraduate business students participated in a second experiment designed to illuminate differences between diversity management and affirmative action for racial groups. Racial minorities hired under diversity management were viewed more positively than were those hired under affirmative action. Diversity management is seen as a successful strategy for employing women and racial minorities.
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