Hietanen, J., Andéhn, M. and Bradshaw, A., Against the implicit politics of service-dominant logic, Marketing Theory, February 19 2017, DOI 10.1177/1470593117692023
A number of references to the works of Vargo and Lusch have been amended.
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The following changes in bold apply. These amendments will be included in any subsequent online and print versions of the article.
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Accordingly, Vargo and Lusch (2016) now propose that SDL will advance marketing in an increasingly holistic fashion and even “enhancesocietal well-being” (Vargo and Lusch, 2008b: 35).
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In constructing the framework, SDL scholars demonstrate little preoccupation with either the quantity or quality of money.
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This is to say that from a Marxist analysis, SDL scholarship perpetuates a logic that maintains and ameliorates the extant economic system, or in more critical terms, SDL is active, if implicit “class warfare” from above.
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SDL scholars could do well by looking closer to home.
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The following has been removed: While continuing to triumphantly soldier on and ignore most scholarly criticism (cf. Vargo and Lusch, 2016),
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The last sentence of the article has been removed.
