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Marketing Theory provides a fully peer-reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. There are a growing number of researchers and management practitioners who believe that conventional marketing theory is often ill-suited to the challenges of the modern business environment. Marketing The...|View full journal description
Committee on Publication Ethics (COPE) member journal.
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Restricted accessResearch articleFirst published June, 2026pp. 211-244
Open accessResearch articleFirst published June, 2026pp. 317-356Restricted accessResearch articleFirst published June, 2026pp. 245-270Open accessBook reviewFirst published June, 2026pp. 393-398Authors enjoy rigorous peer review of your research,prompt publishing,a multidisciplinary audience,and high visibility for global exposure.
