Abstract
While urban planners and transportation geographers have long emphasized the importance of social influences on individual travel behavior, many challenges remain to bridge the gap between complex conceptual frameworks and operational behavioral models. Improving the ability of models to forecast activity-travel behavior can provide greater insights into urban planning issues. This paper proposes a new model framework by evaluating how individual travel behavior is influenced by inter- and intra-household interactions. The built environment, land-use mix, and social interactions influence household member choices among different transport modes. We propose a spatial multivariate Tobit specification that allows each individual to face a set of potential destinations and transport modes and takes into consideration the travel behavior of other household members and nearby neighbors. Using the Greater Cincinnati Household Travel Survey, we analyzed more than 37,000 trips made by 1968 individuals located in Hamilton County in Cincinnati, Ohio. Results reveal that social influences and the built environment have a strong impact on the willingness to walk and to cycle.
Introduction
Individual travel behaviors are known to be influenced by numerous factors. Ewing and Cervero (2001) and Chen et al. (2008) among others have documented the strong influence of the physical form of urban areas on a region’s economic activities and housing and transportation infrastructure development, and consequently, people’s travel behaviors. Walker et al. (2011) and Ho and Mulley (2015b) find that social connectivity plays an important role in an individual’s travel behavior. However, existing activity-based travel behavior models of spatial network travel patterns have primarily focused on intra-household interactions, ignoring social influences from other nearby households. In this research, we incorporate a spatial weight matrix into our model to account for social interactions of nearby households to consider how inter-household connectivity, as well as intra-household interactions, can influence peoples’ travel behaviors.
An increasing number of studies have recognized the influence of social interactions and neighborhood built environment on individual travel behavior. Pendyala et al. (2002) highlighted that the spatial aspects of residential neighborhoods and land-use mixes affect individual activity-travel behavior. The role of peer effects in activity-travel behavior has seen less attention due to the lack of available data to describe the structure of urban social networks. Timmermans and Zhang (2009) captured the influence of social networks by modeling intra-household interactions, while Carrasco et al. (2008) explicitly analyzed networks of friends and colleagues. More recently, Walker et al. (2011) directly modeled the dynamics of peer influences using a utility-based model. Arentze et al. (2012) proposed a minimum threshold utility value to account for connections between individuals. They modeled the endogeneity in the formation of social networks between neighboring individuals by considering similarities in socio-economic characteristics and geographic proximity. Walker et al. (2011) proposed instrumental variable techniques concluding that current instruments are unable to either observe the real mechanism behind a network’s formation, or are limited when it comes to evaluating spillover effects. More recently, Hsieh and Lee (2016) adopted Bayesian estimation techniques to model the social network formation process. Even if a discrete choice model is used to parameterize the network, the individual outcomes remain continuous as opposed to discrete choice models traditionally implemented to model activity-travel behavior.
All this research indicates that individuals plan their activities, including any activity-related trips, in response to their observation of the travel behaviors of others living around them. Individual interrelated decisions shape activity-travel arrangements, and therefore, understanding the structure and dynamics of social networks (Dugundji and Gulyás, 2008; Dugundji et al., 2008; Paez et al., 2008) would help to better forecast activity-travel behavior. While the role of individual interactions in activity-travel behavior has received considerable attention, research into the interaction between social networks and the built environment has been studied very little. Early studies explicitly explored the interplay among individual travel behavior, especially at the household level (Pas, 1985). With this study, we aim to contribute to the literature by separating inter- from intra-household interactions and by disentangling those endogenous influences from the contextual effects, including socio-economic characteristics and shared trip activities, as well as observed neighboring characteristics, such as the built environment. Particular attention is also given to unobserved neighborhood amenities that could exert similar influence on individuals living in close proximity. More specifically, we distinguish between three effects that influence individual travel behaviors as shown by Manski (1993): First, we account for contextual effects, also referred to as exogenous peer characteristics. These include all characteristics of neighboring households (median income, gender, age, household size, etc.) as well as the characteristics of their observed neighborhood built environment. Secondly, we explicitly include the endogenous effects as other individuals’ decision to travel by car, bus, or walk/bike influences our own travel behavior. These endogenous effects capture social interactions between individuals belonging to the same household (intra-household) and individuals belonging to different, neighboring households (inter-household). In addition, these endogenous effects include more informal and implicit effects that go beyond formal social interactions. For instance, observing neighboring households riding bikes or waiting at the bus stop may influence one’s own travel behavior. Finally, we include unobserved correlated effects. Individuals living in the same neighborhood may indicate similar behaviors due to their common environment. Neighborhood safety and aesthetics, for instance, influence individuals’ travel behavior in a similar manner. Our modeling framework, which includes these three distinct effects, is presented in Figure 1.
Modeling framework.
Based on Bramoulle et al. (2009), we introduce a spatial Bayesian multivariate Tobit specification in order to capture the influence of other household members’ decisions. Specifically, we use a spatial lag structure to distinguish between inter- and intra-household members. This in return allows each household member’s latent utility to be influenced by the other individuals’ trip choices. Furthermore, using a spatial econometric model, we can separate the direct effects arising from a change in an individual’s characteristics from the indirect or spillover effects associated with a change in other individuals’ characteristics. The discussion of the results will underline how built environment factors, such as land use diversity and local accessibility, influence changes in the choice of mode of transportation. It will also reveal what types of trip activities are more inclined to be affected. Generally, we find that land use diversity has a significant impact on travel behavior by reducing the average number of trips for certain activities, such as school and shopping. We also find that lower retail and higher residential densities only matter for work-related trips for individuals who walk and cycle. More importantly, our results reveal that for those who enjoy walking and cycling, the perception that neighboring locations have higher density of bike lanes and sidewalks seems to be more important to their transportation choice than the density of these amenities around their residences.
Methodology
Discrete choice models have traditionally been the workhorse for land use and transportation planning models. They are based on random utility theory, where the utility of an action and its alternatives is a function of an individual characteristics and the possible alternatives. Discrete travel choice behavior models also recognize the importance of social interaction, by including the behavior of other actors (Axhausen, 2008).
Based on the social network literature, we expand the discrete choice framework to also include peer influences that are based on inter- and intra-household interactions. Specifically, we expand the traditional multinomial choice model to include social interactions in two ways. First, we allow for the fact that households interact locally and incorporate the travel behavior of their nearest neighbors into their travel decisions. Second, we introduce individual-, household-, and neighborhood-based heterogeneity via specific socio-economic characteristics, as well as attribute-specific choice alternatives that are based on trip purpose and transportation mode.
The main focus of this study is to evaluate how an individual’s travel decision is influenced by socio-economic characteristics, including age, gender, household size and the characteristics of the neighborhood, such as retail and residential densities. Our contribution to the relevant literature, however, is the inclusion of what we refer to as “peer households”, which we define as households living in the same neighborhood and facing the same built environment and land-use context. The inclusion of peer households allows us to explicitly distinguish between inter- and intra-household interactions. Inter-household interaction implies that our observations of the travel behaviors of our peer households influence our own travel decisions, but it does not necessarily mean that we take trips together. In addition to being affected by social interactions, these peer households may also share perceptions of intangible built environment characteristics such as aesthetics and bike lane safety. However, most of these built neighborhood characteristics are unobservable and thus cannot be disentangled from the influence stemming from social interactions. To address this problem, we pay specific attention to the modeling of unobserved heterogeneity.
Traditionally, studies have accounted for peer influences occurring between individuals with the same socioeconomic status. Our model expands these influences to include interaction among household members, as well as with neighboring households. Given the lack of data on either intra-household interactions or their influence on travel behavior, we pay specific attention to exploring how changes of household structures relate to changes in individual travel time expenditures. We acknowledge that these intra-household interactions and their influences on transportation behavior have been widely analyzed. However, spatially-based inter-household interactions have been ignored in the relevant literature.
An important feature of the presented research is that we apply a spatial connectivity structure, which allows us to explicitly distinguish between inter- and intra-household interactions. Shifting the focus from households to individuals, we can model an individual’s social interaction with other household members, as well as with individuals from other households in the same neighborhood. This in return allows us to assign different strengths of social interactions to intra- and inter-household interactions. More specifically, individuals are located in neighborhood r of size nr. From now on, we will use interchangeably the concept of group or neighborhood to define the network to which an individual belongs. Following Kim and Parent (2016), we define the finite set of individuals living in the same neighborhood r = (1,…, R) by Nr = {1,…, nr}. We further define the interaction between members of the same household by wH,r and interaction across members of neighboring households by wN,r. Those two spatial weight matrices are non-overlapping and the total number of individuals across all neighborhoods is given by
We assume an open social network, where individual travel decisions are not directly influenced by all other individuals in their own neighborhood. We integrate social interaction by means of two block diagonal matrices wH,r and wN,r where WH = Diag(wH,1,…, wH,R) and WN = Diag(wN,1,…, wN,R) and for which each block wH,r and wN,r correspond to a sparse matrix. Specifically, the matrix wH,r captures social interactions between two individuals i and l in neighborhood r belonging to the same household, whereas the matrix wN,r does the same if they belong to two separate neighboring households. For the intra-household interactions, the spatial weight matrix wH,r is row-normalized, such that wil,H,r = 1/(nhi-1), if l and i belong to the same household of size nhi (see Bramoulle et al., 2009). As for the inter-household interactions, the spatial weight matrix wN,r is based on a set of k-nearest neighbors, such that wil,N,r = 1/(nni), if l and i belong to two different neighboring households, with nni being the total number of neighboring household members for individual i. Given that an individual cannot be their own neighbor, the spatial lag terms always excludes the individual.
Traditional random utility models for transportation analysis try to capture social influences by introducing a “field effect”. The idea is that each individual’s travel behavior depends also on the overall choice probabilities of other individuals in the same neighborhood (see Walker et al., 2011 for a review). Following Brock and Durlauf (2001), for any action yi, the utility V (yi,r) of an individual i belonging to a neighborhood r can be defined as:
Discrete choice models are usually based on latent utility differentials using a base alternative. Since we account for the possibility that individuals make multiple trips over an inconsistent number of weekdays, count models are not an option for our purpose. We chose a Tobit specification given that we use the number of average daily trips taken per person by purpose and transport mode as primary dependent variable. In addition, this allows us to model the relationship between the observed average daily trip activity and the latent utility
The modeling framework is summarized in Figure 1. Our dependent, endogenous variable of interest is the individual travel behavior. The included exogenous variables directly influencing travel choices are: (i) trip and individual characteristics, including a person’s personal, household, and neighborhood attributes; (ii) contextual effects, referring to all the spatially lagged exogenous variables and as such include our neighbors’ trip, personal, household, and neighborhood attributes; and (iii) the unobserved neighborhood heterogeneity, including factors that have not been measured in this study, such as neighborhood safety and aesthetics. An important feature in the presented approach is the social interactions, namely the intra- and inter-household interactions. The idea is that other household members’ (intra) and neighboring households’ (inter) travel choices do influence a person’s individual travel behavior.
Each individual faces a large variety of trip purposes and travel modes when optimizing their travel behavior. Here, we assume that the latent willingness to travel
For each alternative, the effect of other individuals’ decisions is defined as
As for the social dependence, we account for correlations across the M transport modes. The disturbance vector ɛi,j,r = (ɛi,j,1,r,…, ɛi,j,M,r)’ follows a Normal distribution ɛi,j,r ∼ NM (0, Σ) where Σ is a M × M variance-covariance matrix. The J alternatives for all activity types are independent and identically distributed. We use a left-censored limit of zero Tobit model to represent the observations yi,j,m,r corresponding to the average daily trip for activity type j using transport mode m for each member i in household r. This is necessary because only a small fraction of individuals ride bicycles, walk or use public transit. To accommodate those observations, the spatial Tobit model treats them as latent variables. A data augmentation step is used to simulate the negative utility values conditional on the non-zero observations during the sampling procedure. To analyze types of activity as well as transports modes, we extend the Bayesian estimation procedure developed by Kim and Parent (2016) to sample from the complete sequence of conditional distributions of the parameters of interest, as well as a conditional distribution for the zero-valued observations. Our Bayesian estimation results are based on a simulated chain, where the first 10,000 iterations are discarded as a burn-in period, followed by 40,000 iterations that were collected to produce posterior summaries for the parameters of interest. Prior distributions are similar to the ones described in Kim and Parent (2016).
Data
For this study, we use the Greater Cincinnati Household Travel Survey provided by the Ohio-Kentucky-Indiana Regional Council of Governments (OKI). Between August 2009 and August 2010, the OKI Regional Council of Governments collected detailed travel data from 1137 households who carried around a Global Positioning System (GPS) handset when taking a trip. The recorded information includes: trip purpose, travel mode, trip origin and destination coordinates, distance, speed, and time travelled. Due to limitations in the measurement for the built environment, our study area is restricted to Hamilton County, the third most populous county in Ohio within the city of Cincinnati.
Available household information includes locational data as well as socioeconomic characteristics. To analyze interactions between household members, we removed households with only one member. Our final sample contains 1968 individuals, belonging to 1137 households, located in 189 census tracts. The spatial distribution of included households is shown in Figure 2. For each participating household member, 13 years of age and older, trip purpose was recorded and grouped into one of the following J = 3 categories: work, school, and shopping and other. Individuals were asked to carry the GPS device during at least three days of the ongoing survey. Children, 12 years and younger, along with non-household members were monitored if they participated in joint trips. Joint trips were recorded for every transport mode and type of activity.
Household locations.
Average daily trips per person by activity and transport mode.
Variable definition and sources.
(1) Ohio-Kentucky-Indiana Regional Council of Governments (2009).
(2) Cincinnati Area Geographic Information System (2010).
(3) US Census Bureau (2009).
Variable mean and standard deviation.
In our study area, households make on average 1.483 joint car trips per day (Jtrip_car), followed by 0.057 joint trips biking or walking (Jtrip_walk_bike), and a mere 0.027 joint trips using public transit (Jtrip_bus). About 52% of our sample respondents are female (Gender: female = 1), and 47% are employed full time (Ftworker). The average survey participant is 47 years old. There are two vehicles available in each household. Many of the sampled households have children as indicated by the household size Hhsize variable (about 2.8). Neighborhood characteristics are included to provide the context of the neighborhood effect. In general, the land use mixture (Landuse) index lies between homogenous and heterogeneous, although there is a high degree of variation. A low retail density (Retail_dens) of 0.016 and a high residential density (Resid_dens) of 5.959 are important land use factors showing that our households live mainly in residential neighborhoods with little access to retail stores. There are ample jobs and services in close proximity to individuals, as reflected by an average of 7806 employees (Empl) within a 1 mile radius. The number of employees serves as an important predictor of people’s travel behavior; the more jobs and services nearby, the more people are likely to walk and bike to these destinations (Krizek, 2003a, 2003b). The transportation environment in neighborhoods, such as length of road (Road), bus lane density (Bus_percent), and bike and sidewalk density (Bike_walk_percent) are measured within 400 meters of each household. As expected, bike lanes and sidewalks are more available than the bus lanes as suggested by the corresponding densities of 2.394 and 0.235, respectively.
Finally, to model inter-household interactions, note that a spatial weight matrix based on the three nearest neighbors located in the same census tract is introduced. This allows us to make sure that both weight matrices measuring inter- and intra-household dependence are block diagonal for each census tract. This assumption is required to properly identify the unobserved heterogeneity defined also at the census tract level. Although the spatial size of census tracts varies widely depending on the density of settlement, a tract level spatial unit is appropriate for representing the neighborhood concept because tracts are designed to be relatively homogeneous units with respect to population characteristics, socioeconomic status, and living conditions. Riva et al. (2008) demonstrated that census tracts or other administratively defined areas may be homogeneous enough to be used as units of analysis when the areas’ socioeconomic context is linked to the hypothesized processes. Thus, our approach to the Household Travel Survey data using a census tract is a reasonable scale to show the neighborhood context, which is consistent with the 10 minute transportation definition of a neighborhood (Huckfeldt, 1983), and corresponding to the census tract definition employed here.
Model estimation results
Estimation results.
Note: W × (.) represents contextual effects, averaging over neighboring observations.
For all modes of transportation, we observe positive values for the coefficient of interaction
We find the coefficient of interaction
Altogether, we used sixteen different explanatory variables to explain changes in the average number of trips made per mode and per activity. Having a paid fulltime job (Ftworker) is significant in all nine models. Confirming prior expectations, being a fulltime worker increases the number of work-related car trips for all three modes. Comparing the magnitude of the estimated coefficients (1.004 for car, 0.388 for bus, and 0.739 for walk/bike) further shows that people choose to drive the car to work over taking the bus or walking/biking to work. We further see that having a full-time job reduces the number of school and shopping trips for all three different modes of transportation by the corresponding negative coefficients. Working simply implies less time to drive the kids to school or to go shopping. A positive coefficient for Gender (0.239, Model II) indicates that women do most of the driving to school. In addition, males are more likely to walk or ride their bikes for shopping or others (−0.196, Model IX). Specifically after work or weekends, bikes are ridden by males, which would explain the negative sign.
Age also explains to a larger extent the average number of trips across all modes of transportation. With increasing age, the number of school trips by car decreases as the individual’s children grow up (−0.012, Model II), while the number of shopping trips by car (0.004, Model III) increases, which we explain by an expected increase in personal wealth for older generations. For the same reason, people’s dependency on public transportation and on walking/biking decreases (Models IV–IX; all coefficients are negative). Clearly, with age, people drive more than riding the bus or walk/bike, regardless of the activity. On the other hand, the size of a household (Hhsize) induces more trips to schools by car (0.272, Model II), bus (0.158, Model V), and walk/bike (0.171, Model VIII). While the number of trips to work and shopping and others are independent of the size of a household, it appears, as expected, that the number of school trips increases for families with more children. Confirming prior expectations, the number of trips increases with the number of cars per household (0.078 for work and 0.177 for shopping and others, Models I and III), while at the same time, the number of trips by walking/biking goes down (−0.146 for shopping, Model IX). Households with more cars simply rely less on alternative modes of transportation. Somewhat surprising though is the finding that the number of trips by public transit does not depend on car ownership.
For the next group of variables, the neighborhood characteristics, fewer variables are significant. While a higher bus lane density increases the willingness to take the bus for all types of activities (0.228), land use only matters for bus trips to school (−1.201, Model V) and shopping (−0.582, Model VI). More mixed land uses, as indicated by an increasing index number (1–5), leads to fewer trips by public transit. Rather than making more individual trips by bus, mixed land uses offer more shopping and others opportunities, for instance, within close proximity, which reduces the number of necessary trips. The number of employees (Empl) within one mile only decreases the number of bus trips to schools (−0.059, Model V), but increases walking/biking to shopping and other activities (0.008, Model IX). Those results are similar to Ewing and Cervero (2001) who also find that accessibility to business activities has a negative impact on motorized travel. Retail (−1.967, Model VII) and residential (0.007, Model VII) densities only matter for work-related trips for those who walk/bike. Simply put, people do not walk or ride their bikes to retail-dense areas for work, as these retail centers, shopping malls, shopping strips, etc. are very car-oriented environments. The more residential in character a neighborhood is, the friendlier areas become for people to walk and ride their bike to work. Finally, increasing income sets mixed signals. With increasing median household income, the average number of car trips goes up for shopping and others (0.004, Model III), as does the number of work-related trips walking/biking (0.004, Model VII). Intuitively, people with higher disposable incomes shop more and do so by car and, additionally, walk or ride bike to work more.
We find that people’s travel behaviors are influenced to some extent by their neighbor’s characteristics. Starting with car trips, we find, for example, that contextual variables such as larger neighboring households (W × Hhsize) induce fewer school trips by car (−0.170, Model II), as carpooling could reduce the number of trips per household. Similarly, the average number of vehicles of neighboring households (W × Totveh) has a negative impact (−0.118) on walking/biking activities. Interesting is also our finding for car trips that the social interaction parameter (ρH,1 = 0.145) for intra-household connectivity is significant, while the same interaction parameter (ρN,1 = 0.006) for inter-household connectivity is not. As previously stated, this indicates a positive correlation in the usage of cars among household members. Neighboring household behaviors, however, have no significant influence on individual car usage. Last, both interaction parameters (ρH,2, ρN,2) are significant for bus trips indicating that both household members as well as neighboring individuals will have positive influence on individual willingness to take the bus. We relate this to the fact that the bus lane density (Bus_percent = 0.228) within 400 feet is a strong determinant for taking the bus, while neighbors going shopping together by bus (W × Joint_trip) have a positive influence (1.599, Model VI) on an individual’s decision to use public transportation.
Direct and indirect effects are detailed in the online Supplementary Material. Simulations reveal that households’ decision to bike and/or walk is reinforced by the physical availability (bike and sidewalk density) within a 400 meter periphery of their neighbor’s home. In fact, a higher density of bike lanes and sidewalks in an adjacent neighborhood is more important to an individual’s decision to walk/bike than the density of bike lanes or sidewalks in one’s own neighborhood. Indirect effects show the increase in daily joint trips by bicycle and by walking when neighbors are actively engaged in non-motorized joint trips. Finally, the neighboring attitude towards joint shopping trips by bus also encourages individuals to use public transit.
Discussion and conclusions
One of the limitations in this study is related to the unit of trip activity. We have used trips to estimate travel behaviors. In reality, people plan their travel demand on a tour basis, a chain of consecutive trips, rather than a single trip in their daily activities. Focusing on each trip instead of tours limits accounting for the complexity of daily travel. Because trip chaining consists of combining multiple trips into a single tour, assuming independence for each trip will tend to overestimate travel activity. Many researchers have analyzed the linking between activities to better understand how daily activities and travel behaviors are organized (see Krygsman et al., 2007).
This paper proposes a discrete choice model to analyze travel behavior with inter- and intra-household interactions in a multivariate setting for which household members face different types of activities and travel modes. Neighboring household members when deciding about their travel behavior are facing the same built environment and land-use context. Because the data have not specifically tracked intangible built environment factors such as aesthetics, cleanliness or traffic safety, proper attention is given to the modeling of this unobserved heterogeneity. A random correlated effect strategy is implemented to disentangle these unobservable environmental factors from the influence stemming from peer household behavior. The identification of these effects is of paramount importance for policy purposes. It allows us to estimate separately direct effects coming from a change in one’s individual characteristic from indirect or spillover effects coming from a change in a neighboring individuals’ behavior or characteristics. By explicitly differentiating inter- from intra-household interactions, an individual’s driving choices are found to be influenced only by other members of the household, whereas using public transport, walking and cycling depends on neighboring household behavior. In this way, the results highlight not only the trade-offs between the importance of complementarity in sharing activities inside a household, but also highlight how travel behavior could affect surrounding individuals, especially for alternative (non-personal vehicle) modes. This is potentially useful information for forecasting activity travel decisions incorporating social inclusion aspects.
Results reveal the importance of the built environment and social interaction in travel behavior, especially for cycling and walking activities. The key point from these finding is that even if the infrastructure is necessary to promote alternative transport modes, targeting social interaction will leverage their full potential. Understanding how interactions can shape current and future transport behavior is extremely important for policymakers, especially when positive perception toward cycling will be associated with a greater use of non-motorized transport modes.
Footnotes
Declaration of conflicting interests
The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Funding
The author(s) received no financial support for the research, authorship, and/or publication of this article.
References
Supplementary Material
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