Direct-to-Consumer Advertising

Draft guidance for industry: consumer-directed broadcast advertisements. Rockville, MD: Food and Drug Administration, August 1997.

Guidance for industry: consumer-directed broadcast advertisement, Food and Drug Administration. August 1999 (available at URL: http://www.fda.gov/cder/guidance/index.htm).

Press release. Factors affecting the growth of prescription drug expenditures. Washington, DC: National Institute for Health Care Management Research and Educational Foundation. July 9, 1999.

Kranhold K . New groups seek remedy to drug ads. The Wall Street Journal 2000, June 22, page B-16 (col. 1).

Hollon MF . Direct-to-consumer marketing of prescription drugs (editorial). JAMA 1999;281:382.

Federal Register, 1970; 35:9001 (21 CFR 310.501).

Federal Register, 1977; 42:37636 (21 CFR 310.515).

Holmer AF . Direct-to-consumer prescription drug advertising builds bridges between patients and physicians. JAMA 1999;281:380–2.

Ostrove N . Drug Information Association Meeting. New York: February 28, 2000.

New DDMAC Director Offers Outlook on Objectives, Enforcement and DTC Ads. FDA Advertising and Promotion Manual [cited 2000 Sep 25]. Available from URL: http://www.dc.thompson.com/tpg/food/sell/sell-april.html.

Available from URL: http://www.fda.gov/cder/ddmac.RESEARCH.HTM.

Perez Saray v. Wyeth Laboratories Inc. New Jersey Supreme Court, A-16 September Term 1998.