When Absence Begets Inference in Conjoint Analysis

Alba Joseph W. , and Wesley Hutchinson J. (1987), “Dimensions of Consumer Expertise,” Journal of Consumer Research, 13(March), 411–54.

Bradlow Eric T. , Hu Ye , and Ho Teck-Hua (2004), “A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles,” Journal of Marketing Research, 41(November), 369–81.

Broniarczyk Susan M. , and Alba Joseph W. (1994a), “The Role of Consumers' Intuitions in Inference Making,” Journal of Consumer Research, 21(December), 393–407.

Broniarczyk Susan M. , and Alba Joseph W. (1994b), “Theory Versus Data in Prediction and Correlation Tasks,” Organizational Behavior and Human Decision Processes, 57(January), 117–39.

Chapman Loren J. , and Chapman Jean P. (1967), “Genesis of Popular but Erroneous Psycho-diagnostic Observations,” Journal of Abnormal Psychology, 72(3), 193–204.

Cooke Alan D.J. , and Mellers Barbara A. (1998), “Multiattribute Judgments: Context Effects in Single Attributes,” Journal of Experimental Psychology: Human Perception and Performance, 24(April), 496–504.

Dick Alan , Chakravarti Dipankar , and Biehal Gabriel (1990), “Memory-Based Inferences During Consumer Choice,” Journal of Consumer Research, 17(June), 82–93.

Ebenbach David H. , and Moore Colleen F. (2000), “Incomplete Information, Inferences, and Individual Differences: The Case of Environmental Judgments,” Organizational Behavior and Human Decision Processes, 81(January), 1–27.

Gilovich Thomas (1981), “Seeing the Past in the Present: The Effect of Associations to Familiar Events on Judgments and Decisions,” Journal of Personality and Social Psychology, 40(May), 797–808.

Greene Robert L. (1990), “Memory for Pair Frequency,” Journal of Experimental Psychology: Learning, Memory, and Cognition, 16(January), 110–16.

Haaijer Rinus , Wedel Michel , Vriens Marco , and Wansbeek Tom (1998), “Utility Covariances and Context Effects in Conjoint MNP Models,” Marketing Science, 17(Summer), 326–52.

Harris Richard J. , and Monaco Gregory E. (1978), “Psychology of Pragmatic Implication: Information Processing Between the Lines,” Journal of Experimental Psychology: General, 107(March), 1–22.

Huber Joel (1997), “What We Have Learned from 20 Years of Conjoint Research: When to Use Self-Explicated, Graded Pairs, Full Profiles or Choice Experiments,” Sawtooth Software Research Paper Series, (accessed July 12, 2004), [available at http://www.sawtoothsoftware.com/download/techpap/whatlrnd.pdf].

Huber Joel , Ariely Dan , and Fischer Gregory (2002), “Expressing Preferences in a Principal-Agent Task: A Comparison of Choice, Rating, and Matching,” Organizational Behavior and Human Decision Processes, 87(January), 66–90.

Huber Joel , and McCann John (1982), “The Impact of Inferential Beliefs on Product Evaluations,” Journal of Marketing Research, 19(August), 324–33.

Johnson Marcia K. , Hashtroudi Shahin , and Stephen Lindsay D. (1993), “Source Monitoring,” Psychological Bulletin, 114(July), 3–28.

Johnson Richard D. , and Levin Irwin P. (1985), “More than Meets the Eye: The Effect of Missing Information on Purchase Evaluations,” Journal of Consumer Research, 12(September), 169–77.

Johnson Richard M. , and Orme Bryan (1996), “How Many Questions Should You Ask in Choice-Based Conjoint?” paper preented at AMA's Advanced Research Techniques Forum, Beaver Creek, CO, (accessed July 12, 2004), [available at http://sawtoothsoftware.com/download/techpap/howmanyq.pdf].

Juslin Peter , Olsson Henrik , and Olsson Anna-Carin (2003), “Exemplar Effects in Categorization and Multiple-Cue Judgment,” Journal of Experimental Psychology: General, 132(March), 133–56.

Kivetz Ran , Netzer Oded , and Srinivasan V. (2004), “Alternative Models for Capturing the Compromise Effect,” Journal of Marketing Research, 41(August), 237–57.

Louviere Jordan J. (2001), “What If Consumer Experiments Impact Variances as Well as Means: Response Variability as a Behavioral Phenomenon,” Journal of Consumer Research, 28(December), 506–11.

Mellers Barbara A. (1980), “Configurality in Multiple-Cue Probability Learning,” American Journal of Psychology, 93(3), 429–43.

Mellers Barbara A. , and Cooke Alan D.J. (1994), “Trade-Offs Depend on Attribute Range,” Journal of Experimental Psychology: Human Perception and Performance, 20(October), 1055–67.

Meyer Robert J. (1981), “A Model of Multiattribute Judgments Under Attribute Uncertainty and Informational Constraint,” Journal of Marketing Research, 18(November), 428–41.

Meyer Robert J. (1987), “The Learning of Multiattribute Judgment Policies,” Journal of Consumer Research, 14(September), 155–73.

Shirai Miyuri , and Meyer Robert (1997), “Learning and the Cognitive Algebra of Price Expectations,” Journal of Consumer Psychology, 6(4), 365–88.

Simmons Carolyn J. , and Lynch John G. Jr. (1991), “Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information,” Journal of Consumer Research, 17(March), 477–91.

Swait Joffre , and Adamowicz Wiktor (2001), “Choice Complexity and Decision Strategy Selection,” Journal of Consumer Research, 28(June), 135–48.

Uleman James S. , Newman Leonard S. , and Moskowitz Gordon B. (1996), “People as Flexible Interpreters: Evidence and Issues from Spontaneous Trait Inference,” Advances in Experimental Social Psychology, 28, 211–79.

Verlegh Peeter W.J. , Schifferstein Hendrik N.J. , and Wittink Dick R. (2002), “Range and Number-of-Levels Effects in Derived and Stated Measures of Attribute Importance,” Marketing Letters, 13(February), 41–52.

Walden David (1993), “Kano's Methods for Understanding Customer-Defined Quality,” Center for Quality of Management Journal, 2(Fall), 3–36.

Weiner Bernard (1985), “An Attributional Theory of Achievement Motivation and Emotion,” Psychological Review, 92(October), 548–73.

Wittink Dick R. , Krishnamurthi Lakshman , and Reibstein David J. (1989), “The Effects of Differences in the Number of Attribute Levels on Conjoint Results,” Marketing Letters, 1, 113–23.

Wright Jack C. , and Murphy Gregory L. (1984), “The Utility of Theories in Intuitive Statistics: The Robustness of Theory-Based Judgments,” Journal of Experimental Psychology: General, 113(June), 301–22.

Yamauchi Takashi , Love Bradley C. , and Markman Arthur B. (2002), “Learning Nonlinearly Separable Categories by Inference and Classification,” Journal of Experimental Psychology: Learning, Memory, and Cognition, 28(May), 585–93.