The purpose of this study was to investigate the relationships among musical characteristics and musicians' and nonmusicians' preferences for world musics. World musics were drawn from Africa, Asia, and Latin America. Musical characteristics included tempo, pitch redundancy, tonal centeredness, consonance, brightness in timbre, percussiveness, loudness, textural complexity, and richness in embellishment. Preference was also examined in relation to familiarity. Subjects were 449 undergraduate students (180 music majors and 269 nonmusic majors). Subjects completed a preference-rating scale that included a total of 36 instrumental excerpts from nine countries. Results showed that all nine musical characteristics were significant sources of variance in world music preferences. The following musical characteristics were preferred by both musicians and nonmusicians: fast tempo, loud, tonal-centered, having many different pitches, consonant, moderately embellished, smooth-sounding, and bright timbre. Musicians preferred excerpts with complex texture, whereas nonmusicians preferred moderately complex textures. A positive relationship between familiarity and preference was found across all musical styles. In general, musicians had significantly higher preference means than did nonmusicians:
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