Abstract
Platformization is an important direction for business in the present and future. Platforms with strong flexibility are able to quickly respond to changes in the internal and external environment. So businesses can effectively avoid all kinds of risks and keep steady and sustainable development. The flexibility evaluation of platform organization is the key point to improve the flexibility of the platform enterprise. Based on the international and domestic related research, this paper constructs an evaluation index system of flexibility for platform organization and puts forward a kind of method to evaluate the flexibility of platform organization based on fuzzy linguistic variables. Finally, the feasibility and practicability of the method are verified by a numerical example.
Introduction
In the era of the Internet, the platformization is an important direction for the development and transformation of organization forms of enterprises. Platform organization is a new organizational form of modern enterprises in order to adapt to the new trend of the market, technology and talents. While the platform organization provides possibility for the enterprises to adapt to the new competitive advantage, it also puts forward new challenges for the enterprise internal operation and external governance. So it puts forward a new task for the further development of the platform organization. Flexibility is an important indicator to measure the stability and sustainable development of the platform organization. The flexibility of the platform organization refers to the ability of the platform to make corresponding adjustment to the disturbance factors which arise from the causes of internal and external environmental changes of the platform with the minimum time cost, energy cost and cost loss. The platform organization with high flexibility will have high market sensitivity and adaptability which can help it avoid the risks brought about by the changes in the market and technological environment quickly and effectively. Therefore, with the deepening and development of the enterprise platform, the flexibility evaluation of platform organization has become the focus of domestic and foreign scholars. As for the flexibility evaluation of the platform organization, many scholars both at home and abroad have done some research on it. Son and Park evaluated the economic effect of organizational flexibility by using the principle of economics [1]. Chatterjee and Falkner examined the effectiveness of organizational flexibility in performance standards [2, 3]. Gupta done the qualitative evaluation of flexibility by using the multidimensional classification method [4]. Barad carried out quantitative evaluation of organizational flexibility by using the Petri network [5]. Kumar evaluated the organizational flexibility by the information theory [6]. In the field of network platform, Feng Jian applied the complex network theory to the research of P2P network platform, and pointed out the development prospect of P2P network platform [7]. Wu Hualong discussed the remote data audit (RDA) technology to ensure the data reliability of cloud service platform [8]. In addition, Hutchinson studied the evaluation method of flexibility by using decision theory [9]. At home, Wang Wei and Chen Rongqiu used the method of information theory to make quantitative research on the organization structure of enterprise [10]. But it only proved the feasibility and validity of information theory in the study of organizational structure flexibility.
Most of the organization flexibility evaluation indexes are qualitative indexes. How to effectively deal with qualitative indexes and reduce the loss of information which is converted into quantitative indexes is the key to make accurate evaluation. The linguistic variable is the most comfortable method to express the fuzzy information. In order to make a more accurate and clear evaluation to the flexibility of the platform organization, based on the theoretical research of domestic and foreign scholars, a method for evaluating the flexibility of the platform organization based on fuzzy linguistic variables is proposed in this paper.
Basic knowledge of fuzzy linguistic variables
The fuzzy linguistic variable method is generated based on the fuzzy theory. In many fields, it is difficult to evaluate the numerical value of many phenomena. Therefore, a practical method is to replace the numerical evaluation with fuzzy linguistic variable evaluation. The difference between a fuzzy linguistic variable and a numeric variable is that it is not a number, but a word or sentence in a natural or artificial language. Although the words or sentences are not as accurate as the numerical values, but the concept of fuzzy linguistic variables provides an approximate solution to solve the problem of overly complicated, unstructured and that is difficult to describe in conventional quantitative methods.
In daily life, people use natural language when they exchange information, and the semantic meaning of natural language is full of fuzziness. In order to formalize and quantify the fuzzy natural language and further distinguish and characterize the degree of fuzzy value, people usually use modifiers in natural language [11] such as “more” “slightly” “a little” “very” and so on, which introduces the concept of fuzzy linguistic variables. Suppose L is a finite discrete set,
l
j
is called the language variable [12, 13]. Because L ={ l
j
|j = - t, - (t - 1) , …0, … t - 1, t } is a discrete set of language, it will cause the loss of information if integrating language information on L. In order to avoid the loss of information in the integration process, this paper extends the discrete set of language L to a continuous set of languag [14].
- (t + 1) and t + 1 respectively represent the lower and upper bounds of the linguistic scalar used by decision makers in practical situations. Continuous language variable sets can effectively avoid the loss of information, which can be used to arrange and select the best alternative. Based on the definition and nature of linguistic variables, the operation of linguistic variables can be introduced. The operation of linguistic variables are as follows [15, 16]:
Among the formula:
Order
Then
The expectation, variance and standard deviation of language vector which is constituted by the linguistic variables are defined as follows:
Then the standard deviation is
Flexibility evaluation of the platform organization
Construction of the flexibility evaluation index system of the platform organization
The systematicness of existing organization flexibility evaluation index system is not strong. Many index systems are aimed at a certain aspect, a certain stage or a certain level of organization flexibility. In addition, the number of evaluation indexes are either too many and lack of maneuverability, or indexes are too small to contain the main aspects of the platform organizational flexibility. The establishment of index system should be based on the systematic, hierarchical and operational. Gawer pointed out in the process of platform research that there are obvious differences in the three aspects of the interface openness, innovation ability and governance mechanism for different platform organizations [17]. In this paper, a large number of research literature is consulted from the three dimensions proposed by Gawer and get the factor set of flexibility evaluation for platform organization which is shown in Table 1.
Factor set of flexibility evaluation factors for platform organization
Factor set of flexibility evaluation factors for platform organization
According to the factor set, this paper uses the expert scoring method to consult to the experts who research on platform. Through two rounds of screening, the following indicators are selected as the basis for the flexibility evaluation of the platform organization as shown in Table 2 which respectively belong to the three dimensions of interface openness, innovation capability, and governance mechanism.
Flexibility evaluation index system of the platform organization
Let U = {u1, u2, …, u
n
} be a flexibility evaluation index set of platform organization and S = {s1, s2, …, s
m
} be a collection of the reviewers. Valuators make language evaluation to each evaluation index and the evaluation language matrix
Evaluation language matrix
Evaluation language matrix
Among the Table 3, the value of
The size of variance and standard deviation reflects the concentration degree of linguistic assessment information. The larger standard deviation means the greater deviation. It shows that the conclusions of the evaluation are dispersed and the evaluation object is more controversial. Therefore, it can provide more information and play a more significant role in the comprehensive evaluation. So the weight of the index is greater. On the contrary, the smaller standard deviation means the smaller deviation. It shows that the conclusions of the evaluation are centralized. Therefore, it can provide less information and play a limited role in the comprehensive evaluation. So the weight of the index is smaller. Accordingly, the weight of each index which is determined through the controversy degree of valuators is as Equation (1):
In the evaluation problem, the evaluation subject can be an expert in the field of the platform, or it can be the public. Therefore, the professional background and the knowledge structure of the evaluation subject are diverse. For the evaluation of the same problem, the credibility of different evaluation subjects is different. In this paper, the weight of the evaluation subject is determined from its gender, age and educational level. Assuming the weight of gender is v1, so the male is v11 and the female is v12. Assuming that the weight of age is v2, then the age less than 20 is v21, 21 to 30 years old is v22, and so on. The weight of education level is v3, high school and the following degree is v31, college degree is v32, bachelor degree is v33 and the graduate degree is v34. Then the weight of the evaluation subject is given by Equation (2).
Among the Equation (2), v1, v2, v3 can be determined according to the deviation method. Take v1 for example. According to the different gender of the valuators, all the evaluation subjects are divided into two categories. The linguistic assessment matrix which is composed by the evaluation language information of the male evaluation subject is as shown in Table 4.
Linguistic assessment matrix of male evaluation subjects
The variance and standard deviation of each column in Table 4 can be calculated according to the calculation method of expectation, variance and standard deviation of the language vector:
Sum the standard deviation of each column and then it can get the standard deviation of linguistic evaluation information of the male subject:
Empirical research
L company is a chain retail enterprise in China which is well-known in pregnancy baby industry. Through the continuous development of the trinity marketing pattern for chain store, online shopping mall and direct purchase catalog, now L company has become an industry platform with profound impact on the industry. In this part, the L enterprise platform is selected as an example to illustrate the implementation steps and feasibility of the platform organization flexibility evaluation method based on fuzzy linguistic variables.
First of all, a questionnaire survey to the L company’s internal staff was conducted from the 10 aspects of the flexibility evaluation indexes. A total of 150 questionnaires were issued in L company and 141 questionnaires were recovered which contained 138 valid questionnaires. The effective rate reached 97.87%. According to the evaluation process based on language integration operator, the flexibility state of L company is evaluated by using the language information integration evaluation method, as follows: According to the characteristics of each option in questionnaire, it can use linguistic variables to represent the evaluation results of the investigators. Let t = 2, the definition of language variables are respectively the follows: Calculate the weight of each evaluation subject according to the Equation (2). First, on the basis of the gender, age, education information,determine the gender weight v1, age weight v2 and education weight v3.
Taking sex as an example, there are 81 men and 57 women in the respondents. According to the different gender of the respondents, all the questionnaires are divided into two categories. Based on the data of the linguistic information in male questionnaire, the variance of the evaluation index I1 is calculated as follows:
In the same way, the standard deviation of I2, I3, C1, C2, C3, G1, G2, G3 and G4 can be calculated as follows:
The sum of standard deviation of the male linguistic evaluation is σ(male) = 7.8690. The result of female samples is obtained by the same method: σ(female) = 7.1685. According to the calculation data, the weights of the male subjects and female subjects are determined respectively:
Similarly, the weight of age and education can be calculated separately through the above calculation method. The summary weight matrix based on personal background information (statistical features) is as shown in Table 5.
Weight matrix based on statistical features
Weight matrix based on statistical features
According to the background information, the evaluation subjects can be divided into 2×3×2 = 12 categories. Taking the evaluation subject K = 1 (male, 21– 30 years old, undergraduate) as an example, the weight of it is as follows:
Calculate the weight of evaluation subjects belong to different types in turn w k (k = 1, 2, …, 12), as shown in Table 6. And according to the value of w k and the corresponding number of evaluation subjects, the weight of each evaluation subject is calculated w n (n = 1, 2, …, 138).
Weight of evaluation subjects of various types
(3) Integrate the corresponding linguistic evaluation information of the evaluation index. According to the weight of each evaluation subject w
n
(n = 1, 2, …, 138), the evaluation information of evaluation elements (I1, I2, I3, C1, C2, C3, G1, G2, G3 and G4) are integrated by the Equations (3 and 4) respectively. Taking I1 as an example, the integrated linguistic evaluation information is as follows:
In the same way, the integrated linguistic evaluation information of all flexibility evaluation indexes are obtained, as shown in Table 7.
Integrated linguistic evaluation information
(4) Determine the weight of each evaluation index. According to the Equation (1), the weight is determined by the deviation method. The expectation, variance and standard deviation of the evaluation index I1 are as follows:
In the same way, the standard deviations of other evaluation indexes are obtained:
After standardizing the above data, the weight of each evaluation index can be obtained as follows:
Similarly, the weights of other evaluation indexes are obtained as shown in Table 8.
Weights of different evaluation indexes
According to the weight of each evaluation index, the weight of interface openness, innovation ability and governance mechanism in L company can be determined.
The weight of I1 is w (I1|I) = w (I1)/ - w (I) = 0.2887, and so on, getting the weight of each index is shown in Table 9.
Weight of each hierarchy evaluation index
(5) Integrate the linguistic evaluation information. Firstly, according to the integrated linguistic evaluation information in Table 7, the weight of each hierarchy evaluation index in Table 9 and the Equations (3 and 4), the language information of the layer I can be integrated:
In the same way, it is calculated that
(6) From the calculation and analysis of the platform flexibility of L company by means of language integration operator, lots of valid information about the company’s flexibility can be obtained. From the perspective of L company’s internal staff, L company as a platform organization has a strong flexibility in general. It can respond quickly to various risks arising from the changes in the market environment. It has reached a very high level especially in the innovation ability and governance mechanism while there is also a great room for improvement in the interface openness. Therefore, L company can further improve the flexibility of the platform through the expansion of the interface open level, so that the company will have a stronger ability to respond torisks.
In view of the flexibility evaluation of the platform organization, this paper constructs an evaluation index system of flexibility for platform organization and puts forward a kind of method to evaluate the flexibility of platform based on fuzzy linguistic variables. Firstly, based on the platform research of Gawer and a large amount of literature review, this paper concludes the flexibility evaluation factors set of platform organization from the three dimensions of the interface openness, innovation capability and governance mechanism that he proposed in his research. And through the expert scoring method, 10 secondary indexes of the platform flexibility evaluation are screened out, which constitutes a flexibility evaluation index system; Secondly, through the questionnaires or interviews to the evaluation subjects, it uses the language terminology to describe the state of the platform organization in these ten indexes, thus completes the collection of the language flexibility data; Then, according to the language flexibility data obtained, the weight of each evaluation subject with different information background is determined by the deviation method, and the linguistic evaluation information of the flexibility index is integrated according to the weight; next, it uses the deviation method to determine the weight of each flexibility index and integrates the language information of the secondary indexes. According to the results, the language information of the primary evaluation index is integrated again. The flexibility state of the platform organization is discussed on the basis of the overall integrated evaluation results obtained; Finally, the paper takes L company as an example to illustrate the feasibility and practicality of the whole process, and puts forward the feasible direction for L company in order to improve the organizational flexibility based on the evaluation results. It has practical guiding significance for the development of platform organizations.
Footnotes
Acknowledgments
The authors thank the anonymous referees for their constructive suggestions. We appreciate the support provided for this paper by the Fundamental Research Funds for the Central Universities of Sichuan University (skqy201739).
