Does Event-Driven Tourism Provide Economic Benefits? A Case Study from the Manawatu Region of New Zealand

Abstract

The prime purpose of the New Zealand tourism industry is to create income. Events are becoming a major component of the tourism product. This study analyses the economic impact of an events festival in the Manawatu region of New Zealand. Destination Manawatu, the region's tourism organization, wanted to know whether an events festival held in March 1999 had provided net benefits for the region. Analysis indicates that the festival did produce significant economic benefits for the Manawatu, suggesting that event-driven tourism is an effective strategy for Destination Manawatu.

Keywords

incremental analysis economic impact analysis event-driven tourism regional tourism strategy New Zealand

Get full access to this article

View all access options for this article.

References

Archer

B. H.

(1977), Tourism Multipliers: The State of the Art, University of Wales Press, Bangor, pp 45–46.

Breen

Bull

Walo

(2001), ‘A comparison of survey methods to estimate visitor expenditure at a local event’, Tourism Management, Vol 22, No 5, pp 473–479.

Butcher

Fairweather

J.R.

Simmons

D.G.

(2000), The Economic Impact of Tourism on Rotorua, Report No 17/2000, Tourism Research and Education Centre, Lincoln University, Canterbury.

Canniffe

(1998), ‘Big events – big business’, Accountancy Ireland, December, pp 10–11.

Cowen

(1999), Should Governments Subsidise Stadiums and Events?, New Zealand Business Roundtable, Wellington.

Crompton

J. L.

(1995), ‘Economic impact analysis of sports facilities and events: Eleven sources of misapplication’, Journal of Sports Management, Vol 9, No 1, pp 14–35.

Darnell

A.C.

Johnson

P.S.

(2001), ‘Repeat visits to attractions: A preliminary analysis’, Tourism Management, Vol 22, No 2, pp 119–126.

Forsyte Research (1999), The New Zealand Domestic Travel Study, 1999, Forsyte Research, a Division of McDermott Fairgray, Auckland.

Frechtling

D.C.

Horvath

(1999), ‘Estimating the multiplier effects of tourism expenditures on a local economy through a regional input–output model’, Journal of Travel Research, Vol 37, No 4, pp 324–332.

10.

Getz

(1997), Event Management & Event Tourism, Cognizant Communication Corp, New York.

11.

Jones

(2001), ‘Mega-events and host-region impacts: Determining the true worth of the 1999 Rugby World Cup’, International Journal of Tourism Research, Vol 3, No 3, pp 241–251.

12.

McArthur

(2000), Residents' Perceptions of a Destination's Image and Branding: A Case Study of the Manawatu Region, Massey University Working Paper Series No 8/2000, Wellington.

13.

McManus

(1999), ‘Making the most of mega events’, Management, Vol 46, No 2, p 30.

14.

Noll

Zimbalist

J.A.

(1997), ‘The economic impact of sports teams and facilities’, in Noll

Zimbalist

J.A.

, eds, Sports, Jobs and Taxes: The Economic Impact of Sports Teams and Stadiums, Brookings Institution Press, Washington, DC.

15.

NZTB and NZIER (1992), Tourism in New Zealand: A Regional and National Multiplier Analysis, New Zealand Tourism Board and New Zealand Institute of Economic Research (Inc), Wellington.

16.

Ryan

(1998), ‘Economic impacts of small events: Estimates and determinants – a New Zealand example’, Tourism Economics, Vol 4, No 4, pp 339–352.

17.

Sinclair

M.T.

Sutcliffe

C.M.S.

(1985), ‘Keynesian income multipliers and the first round and second round effects: An application to tourist expenditures’, in Armstrong

Taylor

, eds, Regional Economics and Policy, Phillip Allan, Oxford, pp 18–19.

18.

Thorp

Ung

(2000), ‘Trends in household assets and liabilities’, Reserve Bank of New Zealand Bulletin, Vol 63, No 2, pp 17–37.