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The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics: How markets and marketing systems operate Classical and nontraditional examinations of the role of marketing in socio-economic development The origins, growth, and development of marketing histor...|View full journal description
Committee on Publication Ethics (COPE) member journal.
Articles most recently published online for this journal.
Restricted accessResearch articleFirst published June, 2026pp. 143-159
Open accessResearch articleFirst published June, 2026pp. 97-115Restricted accessResearch articleFirst published June, 2026pp. 116-130Restricted accessEditorialFirst published June, 2026pp. 206-209
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