28:T4fb,

Understanding what factors are linked to public health behavior in a global pandemic is critical to mobilizing an effective public health response. Although public policy and health messages are often framed through the lens of individual benefit, many of the behavioral strategies needed to combat a pandemic require individual sacrifices to benefit the collective welfare. Therefore, we examined the relationship between individuals’ morality and their support for public health measures. In a large-scale study with samples from 68 countries worldwide (Study 1; N = 46,576), we found robust evidence that moral identity, morality-as-cooperation, and moral circles are each positively related to people’s willingness to engage in public health behaviors and policy support. Together, these moral dispositions accounted for 9.8%, 10.2%, and 6.2% of support for limiting contact, improving hygiene, and supporting policy change, respectively. These morality variables (Study 2) and Schwartz’s values dimensions (Study 3) were also associated with behavioral responses across 42 countries in the form of reduced physical mobility during the pandemic. These results suggest that morality may help mobilize citizens to support public health policy.

29:T464,

Morality—broadly defined as the distinction between “right” and “wrong” ways to behave—represents one of the most important and appealing inquiries within the realm of social sciences. Past research has consistently shown that morality dominates social perception and serves regulatory functions that help individuals define their social identities, regulate intragroup dynamics, and shape intergroup and political relations. We introduce a special issue that presents 10 articles that center on the theme of morality as a tool for regulating social life at different levels. These articles can be broadly organized into three interrelated macrothemes: intragroup processes, intergroup processes, and political processes. The research studies described in the special issue highlight the societal and political implications of morality; in particular, these studies allow us to map out particular strategies and policy recommendations aimed at diminishing the negative and enhancing the positive implications of morality, and at avoiding moral conflicts.

2a:T510,

Due to their response at the COVID-19 frontline, migrant essential workers became moral exemplars likely to boost emotions such as gratitude or admiration. We examined the effect of moral exemplars on outgroup attitudes, beliefs about the outgroup, intentions and behavior toward the outgroup, as well as the role of self-transcendent emotions in this link. Participants of an online panel-based experimental study (N = 651) were randomly assigned to either watch a video clip with a story about migrant essential workers during the COVID-19 pandemic (i.e., the moral exemplars condition) or to watch a neutral video involving migrants (i.e., the control condition), and were invited to fill in a questionnaire and donate money to an association fighting for immigrants’ rights. Compared to the control condition, participants in the moral exemplars condition manifested more positive outgroup attitudes, beliefs about the outgroup, and were more willing to help the outgroup, also via self-transcendent emotions. The exposure to the moral exemplars narrative was linked with more helping behavior (a donation to an NGO) only indirectly via self-transcendent emotions. Moral exemplars proved useful in promoting positive attitudes and prosociality toward immigrants.

2b:T436,

Although dominance is a common strategy for attaining high social rank, it often entails exploitative behavior, bringing leaders into conflict with followers. Anthropological work suggests that a long evolutionary history of such conflict has set the stage for moral systems designed to reduce exploitation from powerful people. Here we establish links between domin