28:T472,

Tamil television serials have the potential to elicit a wide variety of emotions in viewers. Emotional control and expression change as individuals age, and this change is interrelated in various ways. Positive or negative emotions, when put into practice by regulating the emotions associated with health, can result in an increase or decrease in lifespan during successful ageing. This study explores the relationship between emotional well-being and prosperous ageing in Tamil television serials among older adults. An exploratory method was adopted to understand the connection between Tamil television serials and emotional well-being for successful ageing in Tamil Nadu (a southern state of India). Fourteen older adults over 50 who watch Tamil television mega-serials from Tamil Nadu were recruited for in-depth interviews. Three themes emerged from the thematic analysis: emotional connection, life satisfaction, fortitude and ageism among older adults. The findings suggest that Tamil television serials provide emotional engagement, companionship and life satisfaction for older adults, contributing to successful ageing.

29:T558,

TikTok is a top-rated social media app used by U.S. college students, so understanding what users like and dislike about the platform is an important endeavour for contemporary media and communication scholars. To investigate such perceptions, 468 college students completed an online survey about their likes and dislikes associated with TikTok. In total, 13 unique themes emerged for likes and dislikes, respectively. The like themes included humorous content, variety/diversity of content, being entertained, community educational content, algorithm/personalisation, user interface, TikTok culture/references, short video content, creative outlet, emotion/stress management, relatable content and trending content. The dislike themes were addictive nature, negative interactions, uninteresting content, influencers/attention-seeking, cancel culture/platform drama, privacy concerns/fake news, negative emotions/mental state, revealing content (nudity), political content, TikTok platform guidelines, app functionality, advertisements and trending content. Results revealed college students’ perceptions of TikTok’s most likeable and unlikeable characteristics and users’ satisfaction with TikTok compared to other social media platforms. Implications for these findings are discussed.

2a:T5c6,